80 Years of Bet­ter Nu­tri­tion

Better Nutrition - - EDITOR’SNOTE -

Peo­ple al­ways ask, af­ter I tell them what I do for a liv­ing, “What’s the next big thing in nu­tri­tion and sup­ple­ments?” They don’t want to miss out on the lat­est health craze, they say. Ev­ery­thing in our cul­ture re­in­forces this at­ti­tude, from end­less alerts on your smart­phone to the ever- chang­ing world of tech­nol­ogy. It’s hard to keep up!

We’re cel­e­brat­ing the old this month, as Bet­ter Nu­tri­tion turns 80. It’s hard to be­lieve that this magazine has been around since 1938. That’s more than 950 is­sues!

If you’ve been fol­low­ing us this year, you’ll know that we are delv­ing into a va­ri­ety of diet and health trends each month. ( We aren’t done yet— see p. 64 for this month’s piece on the early 1990s.) We’ve combed through count­less archival is­sues and talked with pre­vi­ous ed­i­tors. Here’s what stands out the most: Bet­ter Nu­tri­tion may be “old” in terms of the num­ber of years in busi­ness, but the magazine’s pri­or­ity, from the start, has been to fo­cus on what’s new, and even un­heard of in some cases.

There were times when nat­u­ral health was frowned upon. And holis­ti­cally ori­ented prac­ti­tion­ers faced an up­hill bat­tle when it came to prac­tic­ing medicine, as con­tribut­ing editor Vera Tweed ex­plains in “His­tory Lessons” on p. 34. Mag­a­zines like Bet­ter Nu­tri­tion chal­lenged con­ven­tional think­ing— and helped peo­ple trans­form their lives. We hope to con­tinue this tra­di­tion. “To this day, I have a let­ter from a Bet­ter Nu­tri­tion reader framed on the wall by my desk,” says James J. Gorm­ley, for­mer Bet­ter Nu­tri­tion editor in chief. “He told me that he was deeply de­pressed, but then he read an ed­i­to­rial ti­tled, ‘ Never Stop Dream­ing,’ and he was moved to em­brace a diff er­ent out­look.”

When you’re look­ing for the new thing— or a fresh out­look on diet and health— you can trust an old friend.

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