THEN & NOW
We asked a handful of supplement, food, and natural beauty companies— many of which have been in business for years— to share a popular product from their early days, along with a current bestseller, or hot new product. Here’s a fun glance back— and an exciting look at the present trends.
Alaffia was founded by a husband- and- wife team who wanted to help women in Togo, Africa find work and prosper. One of the first— and still most popular— products is their Unscented Shea Butter, made with fair trade shea butter. Today, the company has a full line of personal care products, including Unrefined Shea Butter in Lavender Mint.
Still family owned today, this Illinois- based company started out with Dolomite Tablets, a mineral made up of calcium magnesium carbonate. Today, Super Enzymes are one of NOW’s top- selling products. This comprehensive blend of enzymes helps break down fats, carbohydrates, and protein in foods.
Chewable Original Papaya Enzyme is a longtime favorite of health food store shoppers. The packaging has changed slightly, but this award- winning product remains the same— an “after meal” tablet made with papaya fruit and enzymes.
Pacific Resou rces
100% Raw Certified Multi Flora Honey came first for Pacific Resources, which now has a full line of products featuring New Zealand Manuka honey, including bestseller Manuka Honey 20+.
The company started with Ultra Guggulow, featuring gum guggul extract, an Ayurvedic herb that is used to promote heart health and lower cholesterol. One of their most popular products today? Glucosamine Chondroitin MSM with OptiMSM for total joint health.
Created by a doctor to help his patients combat sinus and allergy problems, Xlear Natural Saline Nasal Spray ( originally called just Xlear) is made with the sugar alcohol xylitol, which helps ease congestion and help prevent bacteria and viruses from sticking to nasal passages.