COL­LECT­ING THE RIGHT ART

Get­ting ad­vice from a pro­fes­sional is the best move

Bonita & Estero Magazine - - GUEST EDITORIAL -

Ev­ery­one loves art―but we’re of­ten un­sure about buy­ing it for our­selves. We don’t think twice about find­ing a renowned ar­chi­tect, a cre­ative in­te­rior de­signer or a mas­ter­ful land­scaper. When it comes to art, how­ever, it seems ob­vi­ous to seek ad­vice from pro­fes­sion­als who know it and can guide us.

Buy­ing con­tem­po­rary art can be in­tim­i­dat­ing, par­tic­u­larly when one isn’t sure about how to gain ex­po­sure to new works, how to be­come fa­mil­iar with the artists, to grasp modern tech­niques and how all these el­e­ments af­fect the in­tent be­hind sin­gle or mul­ti­ple pieces of art­work. I try to help art en­thu­si­asts to un­der­stand that a piece of art, first and fore­most, should im­pact emo­tions, to make you feel some­thing.

Of­ten, a piece pos­sesses some­thing his­tor­i­cal or sen­ti­men­tal. The art af­fects your in­tel­lec­tual be­ing. Of­ten knowing what the artist is try­ing to ex­press can make an art­work come even more rel­e­vant and alive for a buyer. The art­work be­comes the one ad­di­tion to a home that is uniquely you. You made a per­sonal choice to buy the art for your home, to ex­press some­thing you feel, that por­trays your style and your iden­tity. Be­fore buy­ing art, I sug­gest in­stalling the art in the house (or offic e) to al­low time to live with the pieces and see first­hand how the work “lives” and en­hances a home.

Col­lect­ing art should not be an af­ter­thought. Your art­work should be the one fac­tor that speaks vol­umes about your life­style and can be a di­rect re­flec­tion of who you are in­tel­lec­tu­ally, per­son­ally and so­cially. A pro­fes­sional ad­viser has ex­ten­sive knowl­edge of art and wide-rang­ing ac­cess to many artists and art forms. They make ex­pert art sug­ges­tions, help find just the right piece and pro­vide an ex­pert set of eyes or an­other set of in­gre­di­ents in suc­cess­ful in­te­rior de­sign. A great in­te­rior de­signer, along with an ex­pert art ad­viser, has the ex­pe­ri­ence and vi­sion for in­te­rior space and can help to find the per­fect art­work for your home.

Art ad­vis­ers can also help ed­u­cate about how art­work is priced and give bet­ter per­spec­tive into art his­tory and artis­tic tech­niques that deepen an un­der­stand­ing and ap­pre­ci­a­tion for the art­work.

“Artists are the oxy­gen of so­ci­ety.” This quote is dis­played upon en­ter­ing my gallery. It is by a Ser­bian con­tem­po­rary artist, Ma­rina Abramov, who also says the func­tion of the artist is to give aware­ness to the uni­verse, to ask the right ques­tions, to open the con­scious­ness and to el­e­vate the mind―words to con­tem­plate when one looks for art that im­pacts our life, home and busi­ness.

South­west Florida con­tin­ues to at­tract new home buy­ers and will only grow for the next decades, which also means younger gen­er­a­tions who of­ten have con­tem­po­rary life­styles are re­lo­cat­ing here. What a won­der­ful fu­ture for our re­gion and for those of us for­tu­nate enough to call it our home.

Aldo Castillo Founder and di­rec­tor of the Aldo Castillo Gallery at the Miro­mar De­sign Cen­ter in Es­tero

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