Metroflor hon­ored by Floor Cov­er­ing Weekly mag­a­zine’s Green­step Awards

Calhoun Times - - FRONT PAGE - Staff Re­ports

Cal­houn, GA – Metroflor Cor­po­ra­tion/ Hal­stead was hon­ored dur­ing Floor Cov­er­ing Weekly mag­a­zine’s Green­Step Awards at a cer­e­mony Sept. 13 in Dal­ton. The re­silient floor­ing leader re­ceived the first- ever In­ter­na­tional Award, and its Chief Sus­tain­abil­ity Of­fi­cer Rochelle Rout­man was the hon­oree for the Pin­na­cle Award. Now in its ninth year, the Green­Step Awards pro­gram was de­vel­oped to honor and el­e­vate the many ini­tia­tives, in­vest­ments and ef­forts the floor cov­er­ing in­dus­try puts to­ward mak­ing a pos­i­tive im­pact on the en­vi­ron­ment.

Said Floor Cov­er­ing Weekly Ed­i­tor in Chief Amy Rush-Im­ber in pre­sent­ing the In­ter­na­tional Award, “Metroflor/ Hal­stead’s pos­i­tive im­pact on sus­tain­abil­ity in­flu­ences an en­tire con­ti­nent. The com­pany has cre­ated a rip­ple ef­fect be­cause of its sus­tain­abil­ity and trans­parency fo­cus, which ex­tends through the en­tire or­ga­ni­za­tion, far be­yond its Cal­houn, Ge­or­gia cam­pus, all the way to its El­e­gant Plas­tics fac­tory in Zhangji­a­gang, China.

“The com­pany con­ducts rig­or­ous test­ing to en­sure safety of ma­te­ri­als. Prod­uct cer­ti­fi­ca­tion is also ex­ten­sive. Be­yond ma­te­ri­als health, Metroflor has ex­tended trans­parency into the Chi­nese man­u­fac­tur­ing fa­cil­i­ties by invit­ing cus­tomers to see for them­selves the en­vi­ron­men­tal and so­cial as­pects of how it runs its busi­ness.”

Of Pin­na­cle Hon­oree Rout­man, Rush-Im­ber said, “Rochelle has brought a new di­men­sion to the sus­tain­abil­ity dis­cus­sion in the cor­po­rate sec­tor dur­ing her 30- year ca­reer, cre­at­ing a coali­tion among the for- profit, non­profit and gov­ern­men­tal sec­tors. She has driven and changed the con­ver­sa­tion about sus­tain­abil­ity in the build­ing prod­ucts in­dus­try to draw at­ten­tion to ma­te­rial in­gre­di­ents and trans­parency. In ad­di­tion to the many con­tri­bu­tions to sus­tain­abil­ity at Hal­stead and the in­dus­try at large, Rochelle brings a drive and pas­sion to the field.”

“We are very hum­bled and hon­ored to re­ceive the 2017 Green­Step award from FCW in the In­ter­na­tional cat­e­gory,” said Har­lan Stone, Metroflor/ Hal­stead’s Group CEO. “This re­flects the out­stand­ing lead­er­ship that our Chief Sus­tain­abil­ity Of­fi­cer, Rochelle Rout­man, has dis­played in her first year with our com­pany. It is amaz­ing to me how much progress we have made in the last year to­wards a more trans­par­ent and com­mit­ted en­ter­prise to the ben­e­fits and val­ues of sus­tain­abil­ity. This is only the be­gin­ning!”


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