Hype and Mr. Coffee
As the beginning point of remarks today, l remind readers that last week I discussed the word “hype” as it relates to matters or truths unknown ( not yet in existence) about a particular event, product, and in some cases a person either elected or hired about to occupy a new position.
Much of the attention was given to the advent of the personal computer ( PC) into our work and homes. Also, the internet and its relation to our functioning in the world were involved in that discussion. The computer might be the greatest invention of modern days. It is difficult for me to comprehend which is the set and which is the subject of two entities— the Internet and www. The Microwave Oven: Also, mention was made of the microwave oven and the coming of the near effortless and short time it was going to take to prepare family meals. Our younger generation will not relate to the time before the microwave oven appeared on the scene in the 1970s. They did appear and are now a fixture in nearly every home.
Now, to those old enough to appreciate the appearance of the microwave and what it was going to do to relieve our mothers of the long and labored task of preparation of family meals: Can we not remember those infomercials with the demonstrations of the short time necessary to cook items which were noted for how long it took to cook them in days past? Incidentally, the word “infomercial,” though around for a long while, has become a word of usage common as the frequency with which new and marvelous products are invented, discovered and are produced for consumption by an inquisitive and desirous public.
Those who cook (maybe I should say “still cook” family meals) will be the first to protest that the microwave oven doesn’t do what item that would become visible in nearly every household. This product was not promoted with loud and boisterous claims. It was an infomercial featuring the great Hall of Fame baseball player, the Yankee Clipper himself, Joe DiMaggio.
With a natural tone in simple explanations and easy motions, DiMaggio demonstrated the wonders of a Mr. Coffee. It was coffee produced nearly instantly after pouring the water into the reservoir. I wish my two grandfathers, who watched the old fashion percolator as water was heated to a boiling and forced repeatedly up through a central tube and then drained back over the coffee grounds, could have experienced a Mr. Coffee A glass bulb on the cover of the percolator allowed one to watch the water from its clear form as it became darker. The preparer would determine when the coffee was strong enough to their liking by the color in the bulb. It was a timeconsuming process.
There have been other brands produced in the latter years. Modifications to Mr. Coffee have been made. Still, it is a marvel to me the difference in this age from the time I was young and watched those two grandfathers in admiration and pleasure patiently await their desired strength of coffee. What is true of my grandparents is true of yours.
A fellow still confronts me with the idea that he saw and heard Joe DiMaggio on television make the claim Mr. Coffee was his personal invention. One more time: No, he did not hear such. The man is deficient in his memory and his knowledge. Is it functional: More attention will be given to his question later. Right now just let me say that people close to me tire of my saying my only test of a product is it functional. Does it do what it is supposed to do?