LET­TER FROM THE PUB­LISHER

FROM THE PUB­LISHER

Capitol File - - CONTENTS - Suzy ja­cobs

FASH­ION. FOOD. FUN. Lela Rose, the renowned dress de­signer, was re­cently speak­ing at the Wash­ing­ton an­tiques show tout­ing th­ese three items as be­ing the keys to a great din­ner party. The more she spoke, the more I thought about how they also rep­re­sent so many hap­pen­ings in Dc. Restau­rants like Maketto are sell­ing clothes in one room while you dine in an­other; all the lux­ury bou­tiques are serv­ing cham­pagne and bites while you browse for spring fash­ion; ho­tels, such as the brand new sag­amore Pendry bal­ti­more Ho­tel in Fell’s Point, are of­fer­ing ex­clu­sive pro­gram­ming that in­cludes in­spired din­ing and bev­er­age and re­tail con­cepts.

so many Dc es­tab­lish­ments want you to come in and ex­pe­ri­ence the best they have to of­fer, and they also want to make sure you leave with a good mem­ory and a de­sire to re­turn. The em­pha­sis is on ex­pe­ri­ence over pre­sen­ta­tion. Even real estate firms are cre­at­ing feel-good mo­ments for po­ten­tial home buy­ers. The Fleisher Group from TTR sotheby’s has been think­ing out­side the box for a while now, host­ing events in some of their lux­ury prop­er­ties on the mar­ket. They are cre­at­ing ex­pe­ri­ences that al­low prospec­tive buy­ers to en­vi­sion how they would en­ter­tain in a par­tic­u­lar prop­erty. What bet­ter way to try out your dream home?

The bot­tom line is that Dc is an ex­pe­ri­en­tial town. our res­i­dents are cel­e­brat­ing life, and it is con­ta­gious. so if you are plan­ning a din­ner party or sell­ing a house or open­ing a new bou­tique, make sure you cre­ate an ex­pe­ri­ence for your guests, be­cause that is what we lo­cals are get­ting used to. cheers to spring!

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