CITYCENTERDC BRINGS A LITTLE SUNSHINE TO THE CAPITAL.
This season is all about authenticity and hyper-locality. In that spirit, luxury shopping mecca CityCenterDC recently kicked off its latest campaign, District of Joy, with a video that combines the high fashion it’s known for with an ode to its other offerings: serene outdoor space; free public programming like a farmers market series, outdoor yoga, and art installations; and partnerships with local chefs and business owners. Every element of the cheerful, brightly colored video—from the hiring of local firm Design Army to create it to the casting of Washington Ballet dancers to execute the movie-musical-style choreography—is an intentional effort to reflect the focus back to the Washington community. “We wanted the new campaign to be centered on The District,” says general manager Timothy Lowery, “to highlight the cosmopolitan, creative, fashionable, food-loving culture that is thriving in this global capital city.” To watch the video, visit citycenterdc.com
Lights, camera, action! CityCenterDC’s new District of Joy campaign focuses on turning the ordinary into the extraordinary. “Our goal,” says Director of Marketing Whitney Burns, “is to provide a delightfully unique downtown experience worthy of the world-class city that is Washington, DC.”