Singerly Ban­quet Hall of­fers new cater­ing choices

Cecil Whig - - BUSI­NESS - By CH­ERYL MAT­TIX

cmat­tix@ce­cil­whig.com

— The Singerly Fire Com­pany be­gan of­fer­ing mul­ti­ple cater­ing op­tions for any­one rent­ing its 541-seat ca­pac­ity ban­quet hall as of Jan. 1.

Singerly’s smaller ban­quet hall, known as Memo­rial Hall, with a seat ca­pac­ity of 120, has no food re­stric­tions, al­low­ing cus­tomers to bring their own food.

“We want to get the word out about these changes,” said Singerly Fire Com­pany Pres­i­dent Phillip Scott, who is now in his third year as pres­i­dent. “In the past, our only source of food ser­vice

ELK­TON

for ban­quet hall ren­tals was our Ladies Aux­il­iary.”

Lead­er­ship at the fire com­pany has been work­ing on the changes for about a year, ac­cord­ing to Scott.

“We wanted to im­prove our cus­tomer ser­vice and be­come more com­pet­i­tive,” he said, ex­plain­ing that Frank Lewis, who is direc­tor of hall op­er­a­tions, took the lead on new busi­ness model.

Un­der the new pol­icy, large hall renters can choose among four cater­ers, in­clud­ing: Your Per­sonal Chef by Lisa Welch in Ris­ing Sun; Sim­ply Sa­vory Cater­ing by An­gela Wi­ley in Elk­ton; Lind­sey’s Cater­ing by Mike Dixon in Mid­dle­town, Del.; and Chef Du Jour Cater­ing by Jamie Wi­est in Elk­ton. They may also choose Singerly Fire Com­pany’s Ladies Aux­il­iary through Pres­i­dent Holly Trego.

The process of choos­ing the four out­side cater­ers in­cluded in­ter­views and sam­ples from about a dozen com­pa­nies be­fore a de­ci­sion was made. All of the cater­ers are licensed and in­sured.

“We took out a lot of the lit­tle fees we used to add into a ren­tal and in­creased our food ser­vice op­tions,” Lewis said.

Trego, who heads up the aux­il­iary, said that all of the cater­ers in the new pro­gram are com­pet­i­tive with prices, based on menu choices.

“If a cus­tomer rents the big hall and chooses one of the five cater­ing op­tions on Singerly’s pre­ferred list, the fee for the hall is $800 for four hours,” Lewis said.

“Cus­tomers who choose a caterer not on the pre­ferred list will pay $1,200 for four hours of the big hall in ad­di­tion to a $4 per plate fee,” he said, ex­plain­ing that Singerly’s new price struc­ture is de­signed to drive busi­ness to the pre­ferred list, but still of­fer op­tions.

Lewis said Singerly’s big ban­quet hall is 8,000 square-feet and can ac­com­mo­date a max­i­mum of 800 peo­ple not seated at ta­bles.

“Many of the other ban­quet halls op­er­ated by other fire com­pa­nies in the county have one ex­clu­sive caterer, but we wanted to be dif­fer­ent by of­fer­ing a wider se­lec­tion,” Lewis said.

Any­one in­ter­ested in more in­for­ma­tion may con­tact Trego at 410-398-2078.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.