Cecil Whig - - SPORTS -

De­spite ongoing strug­gles with de­clin­ing race at­ten­dance and tele­vi­sion rat­ings, NASCAR says the sport as a whole has seen a five per­cent in­crease in the num­ber of For­tune 100-level com­pa­nies spon­sor­ing the sport in some form. The in­crease re­flects any type and size of spon­sor­ship deals inked with race teams, in­di­vid­ual tracks and with the sanc­tion­ing body it­self. Ad­di­tion­ally, NASCAR said more than 130 of com­pa­nies that com­prise the For­tune 500 are cur­rently ac­tive NASCAR part­ners in some form.

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