Danc­ing down­town

Elk­ton busi­nesses, res­i­dents shoot pro­mo­tional video



— Justin Tim­ber­lake’s “Can’t Stop the Feel­ing” echoed through the streets of down­town on Tues­day as local busi­ness own­ers and res­i­dents danced in a video shoot to pro­mote the town.

Jenn Par­sons and Jes-


sica Price, mem­bers of the Elk­ton Cham­ber and Al­liance’s pro­mo­tions com­mit­tee, came up with the idea for the pro­mo­tional mu­sic video a few months ago after see­ing Tim­ber­lake’s orig­i­nal video, which shows peo­ple danc­ing in ev­ery­day places such as a laun­dro­mat, a diner and a bar­ber­shop.

The Elk­ton video, which doesn’t yet have an of­fi­cial

re­lease date, is the first video pro­mot­ing busi­nesses in town, Price said. About 20 busi­nesses par­tic­i­pated in the shoot on Tues­day in­clud­ing Bobbi Ann’s Dance Stu­dio, Pre­mier Auto and Tire, Ed­ward’s Fash­ions Men’s Wear, Amer­i­can Home and Hard­ware, the Elk­ton Po­lice De­part­ment, the Elk­ton Parks and Recre­ation De­part­ment, Amer­i­can Home En­ergy Corp. and Spork.

The goal of the video, Price said, is to show­case Elk­ton’s busi­nesses, change peo­ple’s pre­con­ceived no­tions about the town and give peo­ple a chance to see ev­ery­thing the town has to of­fer. She also hopes peo­ple will see the town in high spir­its and in a pos­i­tive light.

“I want it to go vi­ral and for ev­ery­one to get a lit­tle piece of the heart and soul of Elk­ton,” Par­sons said.

Susie Smith of Bob­bie Ann’s Dance Stu­dio said she also hopes the video will re­sult in a pos­i­tive im­age for the town.

“I hope that it shows that it’s a cute town, and more im­por­tantly, that we’re a com­mu­nity and we’ve been a com­mu­nity for a long time,” Smith said.

Smith said she is ex­cited for her stu­dents to par­tic­i­pate in the video be­cause it’s an­other out­let for them to give back to their com­mu­nity through en­ter­tain­ment.

Steve Fang­man, direc­tor of busi­ness devel­op­ment of Pre­mier Auto and Tire on West Main Street, said the busi­ness chose to par­tic­i­pate be­cause it’s an­other av­enue for them to be more in­volved in the com­mu­nity.

“We’re all about the com­mu­nity,” Fang­man said. “We like to support any­thing go­ing on in the com­mu­nity.”

Ken Blanken­ship, man­ager of that pre­mier loca- tion, said one of the video’s pur­poses is to in­crease the vol­ume of peo­ple com­ing down­town.

“Any­thing to bring liveli­hood, to bring light to the down­town, re­vi­tal­iza­tion and just any­thing to bring pos­i­tive things to the down­town and Elk­ton, in gen­eral,” Blanken­ship said.

Ed­ward Kiomall, owner of Ed­ward’s Fash­ions Men’s Wear, said when he first heard about the idea, he thought it was fan­tas­tic and that he hopes the video will aid in pro­mot­ing his men’s wear, in­clud­ing tuxe­dos, and al­ter­ation ser­vices for both men and women. He said he hopes the video will bring more peo­ple into his busi­ness and the town.

“We’ve been here for 45 years, but pro­mo­tions like this are great,” Kiomall said.

Amer­i­can Home and Hard­ware’s Vice Pres­i­dent Joshua Brown said the busi­ness par­tic­i­pates in many of the Al­liance pro­grams that go to­ward the bet­ter­ment of the busi­nesses down­town. He said the video will de­pict a “new, fresh pos­i­tive spin on down­town.”

Cindy Ire­land, a store em­ployee, said she had fun in the video and hopes it will in­crease busi­ness in the store.

Busi­nesses were not the only en­ti­ties fea­tured in the video, how­ever, as Elk­ton po­lice of­fi­cer Enos Detweiler busted out a few moves in the video.

“It was fun to do and be a part of that,” he said.

The de­part­ment par­tic­i­pated in the video be­cause it wants to be part of the growth the town is go­ing through, as well as work to­gether with the com­mu­nity, EPD Capt. Joe Zurolo said.

In ad­di­tion to the busi­nesses, res­i­dents were en­cour­aged to join in on the fun and dance in the video. Price said res­i­dents are part of the town and this is an­other way to be part of the com­mu­nity.


Dancers from Bob­bie Ann’s Dance Stu­dios per­form a rou­tine to Justin Tim­ber­lake’s “Can’t Stop The Feel­ing” in front of the Ce­cil County Cir­cuit Court­house on Tues­day.


Of­fi­cer Enos Detweiler with the Elk­ton Po­lice De­part­ment dances along­side town em­ployee Jen­nifer Dick­er­son on Tues­day.


Katie Hunter, 18, and James Par­sons, 18, dance for the pro­mo­tional video in a scene at Ed­ward’s Fash­ions Men’s Wear.

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