Elkton businesses, residents shoot promotional video
— Justin Timberlake’s “Can’t Stop the Feeling” echoed through the streets of downtown on Tuesday as local business owners and residents danced in a video shoot to promote the town.
Jenn Parsons and Jes-
sica Price, members of the Elkton Chamber and Alliance’s promotions committee, came up with the idea for the promotional music video a few months ago after seeing Timberlake’s original video, which shows people dancing in everyday places such as a laundromat, a diner and a barbershop.
The Elkton video, which doesn’t yet have an official
release date, is the first video promoting businesses in town, Price said. About 20 businesses participated in the shoot on Tuesday including Bobbi Ann’s Dance Studio, Premier Auto and Tire, Edward’s Fashions Men’s Wear, American Home and Hardware, the Elkton Police Department, the Elkton Parks and Recreation Department, American Home Energy Corp. and Spork.
The goal of the video, Price said, is to showcase Elkton’s businesses, change people’s preconceived notions about the town and give people a chance to see everything the town has to offer. She also hopes people will see the town in high spirits and in a positive light.
“I want it to go viral and for everyone to get a little piece of the heart and soul of Elkton,” Parsons said.
Susie Smith of Bobbie Ann’s Dance Studio said she also hopes the video will result in a positive image for the town.
“I hope that it shows that it’s a cute town, and more importantly, that we’re a community and we’ve been a community for a long time,” Smith said.
Smith said she is excited for her students to participate in the video because it’s another outlet for them to give back to their community through entertainment.
Steve Fangman, director of business development of Premier Auto and Tire on West Main Street, said the business chose to participate because it’s another avenue for them to be more involved in the community.
“We’re all about the community,” Fangman said. “We like to support anything going on in the community.”
Ken Blankenship, manager of that premier loca- tion, said one of the video’s purposes is to increase the volume of people coming downtown.
“Anything to bring livelihood, to bring light to the downtown, revitalization and just anything to bring positive things to the downtown and Elkton, in general,” Blankenship said.
Edward Kiomall, owner of Edward’s Fashions Men’s Wear, said when he first heard about the idea, he thought it was fantastic and that he hopes the video will aid in promoting his men’s wear, including tuxedos, and alteration services for both men and women. He said he hopes the video will bring more people into his business and the town.
“We’ve been here for 45 years, but promotions like this are great,” Kiomall said.
American Home and Hardware’s Vice President Joshua Brown said the business participates in many of the Alliance programs that go toward the betterment of the businesses downtown. He said the video will depict a “new, fresh positive spin on downtown.”
Cindy Ireland, a store employee, said she had fun in the video and hopes it will increase business in the store.
Businesses were not the only entities featured in the video, however, as Elkton police officer Enos Detweiler busted out a few moves in the video.
“It was fun to do and be a part of that,” he said.
The department participated in the video because it wants to be part of the growth the town is going through, as well as work together with the community, EPD Capt. Joe Zurolo said.
In addition to the businesses, residents were encouraged to join in on the fun and dance in the video. Price said residents are part of the town and this is another way to be part of the community.
Dancers from Bobbie Ann’s Dance Studios perform a routine to Justin Timberlake’s “Can’t Stop The Feeling” in front of the Cecil County Circuit Courthouse on Tuesday.
Officer Enos Detweiler with the Elkton Police Department dances alongside town employee Jennifer Dickerson on Tuesday.
Katie Hunter, 18, and James Parsons, 18, dance for the promotional video in a scene at Edward’s Fashions Men’s Wear.