Alliance moving forward with plan to rebrand Elkton’s image
— The Elkton Chamber & Alliance is picking up steam with its project to rebrand the town’s image, bring in more businesses and increase economic development.
Last month, the Alliance announced that it planned to hire an outside firm to study the best way to makeover Elkton’s image and had already met with one potential consultant who put a $35,000 price tag on such a study. Brad Carrillo, co-chair of the Alliance’s Economic Vitality Committee, said this week that committee members will meet later this month and then again in October to put all their ideas together and create a cohesive plan for the next step.
The goal is put together a presentation for the November Alliance board meeting with information such as the prospective firms’ prices and what they offer as well as a recommendation on which firm to hire, Carrillo said. The decision on which firm to hire could be made as late the December meeting though, depending on what happens during the November meeting, he said.
The committee aims not to spend more than $35,000 for the entire three-phase project, no matter which firm is chosen, Carrillo said.
The project would include a marketing and
9/11 Promise Run brings participants to Elkton
— A group of runners will make a stop at Singerly Fire Company on Friday as part of the first 9/11 Promise Run.
The goal of the 240-mile run from the Pentagon in Washington, D.C., to Ground Zero in New York City is to honor those who lost their lives in the Sept. 11, 2001, terrorist attacks and raise money to support those left behind. The runners will leave from the Pentagon on Friday morning and arrive in Elkton later that day. Once in town, the group will make their way from Main Street to Bridge Street to Newark Avenue before ending at the fire company, said Jeremy Boyd, co-founder of the run.
After the stop at Singerly, the participants will run to the Trenton (N.J.) Fire Department on Saturday before ending at the 9/11 memorial on Sunday, the 15th analysis study that look at components such as areas for potential growth, a branding and marketing plan and finally a master plan, which would encompass elements from the first two phases.
As of Tuesday, the committee is still waiting on two other proposals and prices, Carrillo said. The committee has already received a proposal from Arnett Muldrow & Associates, a firm that looks at and examines the imaging and branding of municipalities to help better create and drive economic development, he said.
This rebranding project is in addition to the Downtown Master Plan for Elkton, which expires in 2023. The downtown plan is a guiding tool that focuses on revitalization and increasing economic development. The rebranding plan is different from the downtown plan in that it would examine the entire town of Elkton, rather than one area.
Mary Jo Jablonski, executive director of the Alliance, said she is excited about the presentation.
“It’s coming from a whole new group, we’ll hear other people’s thoughts and ideas from the community,” she said.
Jablonski is also looking forward to another consultant coming in with new input and ideas. A marketing analysis for the downtown master plan was performed more than 10 years ago at a cost of about $55,000, she said.
anniversary of the attack.
“The purpose of the run is to honor the lives of those who were lost that day; to honor the first responders who responded that day,” said Jennifer DePoto, co-founder of the event.
The run is also about keeping the promise the nation made to take care of the families who lost loved ones during the attack as well as honoring the military who are still fighting, DePoto added.
The money raised from the race will go toward Tuesday’s Children and the FealGood Foundation, both nonprofit organizations based in New York that work with those affected by 9/11, DePoto said.
As of Friday, the run has already raised more than $10,000, Boyd said, noting that there’s no set goal amount since this is the first year of the run.
DePoto got the idea for the run while she was training for an Iron Run in February and realized the 15th anniversary
of the attack was coming up. She was inspired to do something to and give back so she reached out to Boyd, who ran a similar course a few years ago.
Boyd said he ran the course two years ago to raise money for children who lost family members on 9/11 as well as raise awareness about those affected.
“It’s kind of near and dear to me,” Boyd said.
DePoto said she hoped to have 100 people participate in the run but although goal was not met, many people have inquired about next year’s run.
Summer Vanni, of Leesburg, Va., said she is running to support her friend, DePoto, as well as raise money for the two charities.
“I’m filled with pride and excitement to be the first group of people to run under the name,” she said.
Vanni said she hopes the run will raise awareness that there are families that continue to be affected by the attacks and that there are people and groups that are paying attention and offering support and help.
For those who would like to donate, visit www.911promiserun.com.