Al­liance mov­ing for­ward with plan to re­brand Elk­ton’s im­age

Cecil Whig - - LOCAL - By BRI­ANNA SHEA

— The Elk­ton Cham­ber & Al­liance is pick­ing up steam with its project to re­brand the town’s im­age, bring in more busi­nesses and in­crease eco­nomic de­vel­op­ment.

Last month, the Al­liance an­nounced that it planned to hire an out­side firm to study the best way to makeover Elk­ton’s im­age and had al­ready met with one po­ten­tial con­sul­tant who put a $35,000 price tag on such a study. Brad Car­rillo, co-chair of the Al­liance’s Eco­nomic Vi­tal­ity Com­mit­tee, said this week that com­mit­tee mem­bers will meet later this month and then again in Oc­to­ber to put all their ideas to­gether and cre­ate a co­he­sive plan for the next step.

The goal is put to­gether a pre­sen­ta­tion for the Novem­ber Al­liance board meet­ing with in­for­ma­tion such as the prospec­tive firms’ prices and what they of­fer as well as a rec­om­men­da­tion on which firm to hire, Car­rillo said. The de­ci­sion on which firm to hire could be made as late the De­cem­ber meet­ing though, depend­ing on what hap­pens dur­ing the Novem­ber meet­ing, he said.

The com­mit­tee aims not to spend more than $35,000 for the en­tire three-phase project, no mat­ter which firm is cho­sen, Car­rillo said.

The project would in­clude a mar­ket­ing and



9/11 Prom­ise Run brings par­tic­i­pants to Elk­ton


— A group of run­ners will make a stop at Singerly Fire Com­pany on Fri­day as part of the first 9/11 Prom­ise Run.

The goal of the 240-mile run from the Pen­tagon in Wash­ing­ton, D.C., to Ground Zero in New York City is to honor those who lost their lives in the Sept. 11, 2001, ter­ror­ist attacks and raise money to sup­port those left behind. The run­ners will leave from the Pen­tagon on Fri­day morn­ing and ar­rive in Elk­ton later that day. Once in town, the group will make their way from Main Street to Bridge Street to Ne­wark Av­enue be­fore end­ing at the fire com­pany, said Jeremy Boyd, co-founder of the run.

Af­ter the stop at Singerly, the par­tic­i­pants will run to the Tren­ton (N.J.) Fire De­part­ment on Satur­day be­fore end­ing at the 9/11 memo­rial on Sun­day, the 15th anal­y­sis study that look at com­po­nents such as ar­eas for po­ten­tial growth, a brand­ing and mar­ket­ing plan and fi­nally a master plan, which would en­com­pass ele­ments from the first two phases.

As of Tues­day, the com­mit­tee is still wait­ing on two other pro­pos­als and prices, Car­rillo said. The com­mit­tee has al­ready re­ceived a pro­posal from Ar­nett Muldrow & As­so­ciates, a firm that looks at and ex­am­ines the imag­ing and brand­ing of mu­nic­i­pal­i­ties to help bet­ter cre­ate and drive eco­nomic de­vel­op­ment, he said.

This re­brand­ing project is in ad­di­tion to the Down­town Master Plan for Elk­ton, which ex­pires in 2023. The down­town plan is a guid­ing tool that fo­cuses on re­vi­tal­iza­tion and in­creas­ing eco­nomic de­vel­op­ment. The re­brand­ing plan is dif­fer­ent from the down­town plan in that it would ex­am­ine the en­tire town of Elk­ton, rather than one area.

Mary Jo Jablon­ski, ex­ec­u­tive di­rec­tor of the Al­liance, said she is ex­cited about the pre­sen­ta­tion.

“It’s com­ing from a whole new group, we’ll hear other peo­ple’s thoughts and ideas from the com­mu­nity,” she said.

Jablon­ski is also look­ing for­ward to an­other con­sul­tant com­ing in with new in­put and ideas. A mar­ket­ing anal­y­sis for the down­town master plan was per­formed more than 10 years ago at a cost of about $55,000, she said.

an­niver­sary of the at­tack.

“The pur­pose of the run is to honor the lives of those who were lost that day; to honor the first re­spon­ders who re­sponded that day,” said Jennifer DePoto, co-founder of the event.

The run is also about keep­ing the prom­ise the na­tion made to take care of the fam­i­lies who lost loved ones dur­ing the at­tack as well as hon­or­ing the mil­i­tary who are still fight­ing, DePoto added.

The money raised from the race will go to­ward Tues­day’s Chil­dren and the FealGood Foun­da­tion, both non­profit or­ga­ni­za­tions based in New York that work with those af­fected by 9/11, DePoto said.

As of Fri­day, the run has al­ready raised more than $10,000, Boyd said, not­ing that there’s no set goal amount since this is the first year of the run.

DePoto got the idea for the run while she was train­ing for an Iron Run in Fe­bru­ary and re­al­ized the 15th an­niver­sary

of the at­tack was com­ing up. She was in­spired to do some­thing to and give back so she reached out to Boyd, who ran a sim­i­lar course a few years ago.

Boyd said he ran the course two years ago to raise money for chil­dren who lost fam­ily mem­bers on 9/11 as well as raise aware­ness about those af­fected.

“It’s kind of near and dear to me,” Boyd said.

DePoto said she hoped to have 100 peo­ple par­tic­i­pate in the run but al­though goal was not met, many peo­ple have in­quired about next year’s run.

Sum­mer Vanni, of Lees­burg, Va., said she is run­ning to sup­port her friend, DePoto, as well as raise money for the two char­i­ties.

“I’m filled with pride and ex­cite­ment to be the first group of peo­ple to run un­der the name,” she said.

Vanni said she hopes the run will raise aware­ness that there are fam­i­lies that con­tinue to be af­fected by the attacks and that there are peo­ple and groups that are pay­ing at­ten­tion and of­fer­ing sup­port and help.

For those who would like to do­nate, visit

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