How CCPL’s free online database can boost your business
Special to the Whig
As a business owner or aspiring entrepreneur, predicting industry trends and demographic changes can be a crucial component of future success. Nearly every entrepreneur would probably agree with this, but the challenge comes in learning how to accurately predict these changes and where to go to find this type of information. For Cecil County Public Library cardholders, look no further than your home computer/ device or your local library branch.
From a computer and with your library card number, you can access a database called Demographics Now online at cecil. ebranch. info/ small- business/ business- plan- help/, which gives users fast and easy access to detailed demographic information for Maryland, its counties and its towns with customizable searches. The demographic information found within Demographics Now pro- vides information helpful for marketing, business planning and advertising, as well as facts on population, income and consumer expenditures using census information.
Here is an example of how this data- base can work for an entrepreneur. If an entrepreneur is interested in opening a car repair business in Cecil County, Demographics Now allows users to see how many people in Cecil County own one car, two cars, three cars, etc., and how many cars they are projected to own in 2021.
The database provides information on approximately how much Cecil County residents are spending on motor repair, tires and body work, and how much they are predicted to spend on these things in 2021. The user can see the projected changes from 2016 to 2021 in household income, age, educational attainment and housing type. Users can dig deeper and analyze differences between zip codes, too. They can see the percentage of households in Cecil County that visited an automotive repair retail establishment, and this is all just a small fraction of what is available.
Personalized assistance with this database is available for free by contacting the Cecil County Public Library’s Small Business Information Center. The Small Business Information Center provides free information and assistance with the process of starting a small business and can be reached at 410- 996- 5600 ext. 128 or by email at sbic@ ccplnet. org.
Don’t forget that the Saturday after Thanksgiving — Nov. 26 — is Small Business Saturday! Support your local small businesses by shopping local for the holidays. To find more information about which small businesses are near you, contact your local chamber of commerce.
Each week, librarians at Cecil County Public Library will use their information and research expertise to highlight resources, tools and ideas exploring a variety of topics, such as small business, job seeking, digital services, technology, reading and learning. For information assistance on today’s topic or others, contact them: ask@ ccplnet. org, facebook. com/ cecilcountypubliclibrary, 410- 996- 5600 x481 or cecil. ebranch. info.