How CCPL’s free on­line data­base can boost your busi­ness

Cecil Whig - - JUMPSTART - By LAURA METZLER

Spe­cial to the Whig

As a busi­ness owner or as­pir­ing en­tre­pre­neur, pre­dict­ing in­dus­try trends and de­mo­graphic changes can be a cru­cial com­po­nent of future success. Nearly ev­ery en­tre­pre­neur would prob­a­bly agree with this, but the chal­lenge comes in learn­ing how to ac­cu­rately pre­dict these changes and where to go to find this type of in­for­ma­tion. For Ce­cil County Pub­lic Li­brary card­hold­ers, look no fur­ther than your home com­puter/ de­vice or your lo­cal li­brary branch.

From a com­puter and with your li­brary card num­ber, you can ac­cess a data­base called De­mo­graph­ics Now on­line at ce­cil. ebranch. info/ small- busi­ness/ busi­ness- plan- help/, which gives users fast and easy ac­cess to de­tailed de­mo­graphic in­for­ma­tion for Mary­land, its coun­ties and its towns with cus­tom­iz­a­ble searches. The de­mo­graphic in­for­ma­tion found within De­mo­graph­ics Now pro- vides in­for­ma­tion help­ful for mar­ket­ing, busi­ness plan­ning and ad­ver­tis­ing, as well as facts on pop­u­la­tion, in­come and con­sumer ex­pen­di­tures us­ing cen­sus in­for­ma­tion.

Here is an ex­am­ple of how this data- base can work for an en­tre­pre­neur. If an en­tre­pre­neur is in­ter­ested in open­ing a car re­pair busi­ness in Ce­cil County, De­mo­graph­ics Now al­lows users to see how many peo­ple in Ce­cil County own one car, two cars, three cars, etc., and how many cars they are pro­jected to own in 2021.

The data­base pro­vides in­for­ma­tion on ap­prox­i­mately how much Ce­cil County res­i­dents are spend­ing on mo­tor re­pair, tires and body work, and how much they are pre­dicted to spend on these things in 2021. The user can see the pro­jected changes from 2016 to 2021 in house­hold in­come, age, ed­u­ca­tional at­tain­ment and hous­ing type. Users can dig deeper and an­a­lyze dif­fer­ences be­tween zip codes, too. They can see the per­cent­age of house­holds in Ce­cil County that vis­ited an au­to­mo­tive re­pair re­tail es­tab­lish­ment, and this is all just a small frac­tion of what is avail­able.

Per­son­al­ized as­sis­tance with this data­base is avail­able for free by con­tact­ing the Ce­cil County Pub­lic Li­brary’s Small Busi­ness In­for­ma­tion Cen­ter. The Small Busi­ness In­for­ma­tion Cen­ter pro­vides free in­for­ma­tion and as­sis­tance with the process of start­ing a small busi­ness and can be reached at 410- 996- 5600 ext. 128 or by email at sbic@ cc­plnet. org.

Don’t for­get that the Satur­day af­ter Thanks­giv­ing — Nov. 26 — is Small Busi­ness Satur­day! Sup­port your lo­cal small busi­nesses by shop­ping lo­cal for the hol­i­days. To find more in­for­ma­tion about which small busi­nesses are near you, contact your lo­cal cham­ber of com­merce.

Each week, li­brar­i­ans at Ce­cil County Pub­lic Li­brary will use their in­for­ma­tion and re­search ex­per­tise to high­light re­sources, tools and ideas ex­plor­ing a va­ri­ety of top­ics, such as small busi­ness, job seek­ing, dig­i­tal ser­vices, tech­nol­ogy, read­ing and learn­ing. For in­for­ma­tion as­sis­tance on to­day’s topic or oth­ers, contact them: ask@ cc­plnet. org, face­book. com/ ce­cil­coun­ty­pub­li­cli­brary, 410- 996- 5600 x481 or ce­cil. ebranch. info.

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