Giving Tuesday campaign helps nonprofits
— After the hustle of Black Friday and Small Business Saturday and the busyness of Cyber Monday comes the gentler gifting trend: Giving Tuesday.
Cecil County nonprofits are joining the movement aimed at making donations to worthwhile organizations as a gift-giving alternative.
“Giving Tuesday is when people are invited to give back to organizations that mean something to them,” said Cody Palmer, of Sandy Cove, a Christian retreat, conference center and campground near North East.
Dawn Cowhey, from Chesapeake Feline Association, said the animal welfare group will try again this year to raise funds with Giving Tuesday.
“We posted on our Facebook and website last year and received dismal responses,” Cowhey said via email.
Sandy Cove, on the other hand, had remarkable success, Palmer said.
“This will be our third year. We raised $15,000 for Sandy Cove last year,” he said of the campaign launched through their website and social media platforms. “It’s a big day to connect online.”
Those who choose to donate to Chesapeake Feline Association this year should know that money would go to good use, Cowhey said.
“All donations would be used for care and medical treat- ment of felines in our care,” she said. “We would also use any donations to help people within Cecil County defer the costs for spaying and neutering of feral or owned cats.”
According to the Giving Tuesday website, the movement began five years ago as a way to support community charities.
#GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving,” the website reads.
While contributions help with the tax obligations by lowering the amount of money due, Giving Tuesday offers alternative gift ideas in donating to service organizations in the name of your gift recipient rather than gift cards, knick knacks and potted poinsettias.
The Anthony E. Weymouth Foundation, which operates The Woods Place, a retreat and educational center near North East, is also participating in Giving Tuesday. Bill Machold, executive director, said any donations would be used to provide such things as skills workshops.
“We would be sponsoring a variety of activities; personal improvement, parenting skills, yoga,” Machold said of the types of programs offered.
The foundation is also preparing to publish self-help materials.
Even if a favorite charity is not registered with the Giving Tuesday website, donations can certainly be made. Many organizations will provide a gift card you can present or will mail the card on your behalf.
Other participating groups, according to the Giving Tuesday website, include S.T.E.P.S. Recovery Resources Inc. and Meeting Ground. April Foster, director of S.T.E.P.S., said any donations the group receives would go toward addiction and drug education.
“We want to continue getting information out to the public about treatment and reducing the stigma,” Foster said.