An Aus­tralian With Chops

Chattanooga Times Free Press - Parade - - WHAT AMERICA EATS -

Jess Pryles doesn’t look like your typ­i­cal pit­mas­ter, and her heavy Aus­tralian ac­cent is far from a South­ern drawl. A love of brisket led her to im­mi­grate to Texas and be­come an hon­orary Texan in 2015.

De­spite the chal­lenges of an Aus­tralian woman nav­i­gat­ing a very Amer­i­can, male­dom­i­nated in­dus­try, Pryles has carved out a unique niche, thanks to her bar­be­cue rubs, in­clud­ing Hard­core Car­ni­vore rub, which fea­tures one of the trendi­est in­gre­di­ents around: ac­ti­vated char­coal. The stuff is wildly pop­u­lar with ev­ery­one from hip­ster bar­tenders to New Age health fa­nat­ics, and Pryles rec­og­nized its mid­night hue as a per­fect match for bar­be­cue. She calls it “cos­met­ics for meat.”

She’s savvy about self-pro­mo­tion as well as sea­son­ing. Her web­site ( brims with cre­ative recipes and prac­ti­cal cook­ing tips.

“The new gen­er­a­tion of so­cial me­dia opened me up to an au­di­ence I wouldn’t reach oth­er­wise,” says Pryles. And her im­pres­sive fol­low­ing has helped her de­velop part­ner­ships with some of the big­gest brands in bar­be­cue, in­clud­ing her own line of cook­ing prod­ucts and even a sig­na­ture smoker. Her book, Hard­core

Car­ni­vore, comes out next month.


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