An Australian With Chops
Jess Pryles doesn’t look like your typical pitmaster, and her heavy Australian accent is far from a Southern drawl. A love of brisket led her to immigrate to Texas and become an honorary Texan in 2015.
Despite the challenges of an Australian woman navigating a very American, maledominated industry, Pryles has carved out a unique niche, thanks to her barbecue rubs, including Hardcore Carnivore rub, which features one of the trendiest ingredients around: activated charcoal. The stuff is wildly popular with everyone from hipster bartenders to New Age health fanatics, and Pryles recognized its midnight hue as a perfect match for barbecue. She calls it “cosmetics for meat.”
She’s savvy about self-promotion as well as seasoning. Her website (jesspryles.com) brims with creative recipes and practical cooking tips.
“The new generation of social media opened me up to an audience I wouldn’t reach otherwise,” says Pryles. And her impressive following has helped her develop partnerships with some of the biggest brands in barbecue, including her own line of cooking products and even a signature smoker. Her book, Hardcore
Carnivore, comes out next month.
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