DO YOU KNOW A “HERO” FROM A “ZERO”?

Chattanooga Times Free Press - Parade - - PICKS -

Greiner’s se­cret for­mula is equal parts ex­pe­ri­ence and in­tu­ition. Find­ing the an­swers to these ques­tions about a prod­uct helps its mar­ketabil­ity: Does it solve a prob­lem? Is it some­thing peo­ple need and want? Can it be made at an af­ford­able price? Does it ap­peal to a wide cross sec­tion of peo­ple?

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