Sip Cof­fee + Kitchen start­ing up on North Shore

Wise open­ing sec­ond down­town eatery, more planned

Chattanooga Times Free Press - - BUSINESS - BY MIKE PARE STAFF WRITER

“It’s not on the main road. It’s got the feel of the neigh­bor­hood.”

– JOHN WISE

Chat­tanooga de­vel­oper John Wise is prep­ping this week to open his sec­ond down­town restau­rant, and the builder known for his central city apart­ment projects is look­ing at even more eater­ies.

“We’re go­ing to do more in the fu­ture,” he said Tues­day at Sip Cof­fee + Kitchen at the cor­ner of Velma and Kent streets, a block off of Chero­kee Boule­vard on the North Shore.

The site of his new restau­rant, slated to open Thurs­day, for many years held a Co­hutta Bank drive-through. Wise has raised a restau­rant that has seat­ing for 112 peo­ple with two ope­nair, cov­ered spa­ces flank­ing an in­door din­ing area.

The builder said the $300,000 project helps ser­vice the North Shore, where Wise al­ready has more than a half-dozen devel­op­ments.

“It’s not on the main road,” Wise said about the eatery. “It’s got the feel of the neigh­bor­hood.”

Nick Goeller, Sip Cof­fee + Kitchen’s chef, said there was a need for “a lit­tle more up­scale bou­tique” restau­rant of­fer­ing serv­ings of food not avail­able in the area.

“It’s a lit­tle bit away from the tra­di­tional,” he said, adding the menu will hold healthy items that will ap­peal

to mil­len­ni­als.

Kath­leen Evins, mar­ket­ing man­ager for Wise Prop­er­ties, said the restau­rant will of­fer dine-in only ini­tially but soon af­ter pro­vide drive-through ser­vice. The eatery also will serve beer, wine and liquor, she said.

Rick Dil­lard, gen­eral man­ager at the North Shore restau­rant, said it will open for break­fast, lunch and din­ner, ex­cept for Sunday, when it will of­fer brunch.

Dil­lard said the orig­i­nal con­cept was to fo­cus more on cof­fee, but the de­ci­sion was made to pro­vide “a full-fledged” menu along with live mu­sic Thurs­day through Saturday. Singer Amber Car­ring­ton of The Voice’s Sea­son Four is to sing Thurs­day and Friday, he said.

Wise said he never thought he’d be in the restau­rant busi­ness. But he opened South­side So­cial about two years ago near Fin­ley Sta­dium. That location of­fers a bou­tique bowl­ing al­ley with 10 lanes and three bars, along with food and games.

Wise said he has built a team of peo­ple that makes the open­ing of ad­di­tional restau­rants eas­ier.

“They will be smaller and cus­tom restau­rants,” he said, not­ing Sip Cof­fee + Kitchen will em­ploy about 15 peo­ple. Wise said his wife, Con­nie, and Bar­bara Brown helped de­sign the new restau­rant’s space.

“We’re ex­cited to open and see how the place can pro­duce,” he said.

The ad­di­tional eater­ies he’s eye­ing will both go down­town, Wise said.

STAFF PHOTO BY MIKE PARE

De­vel­oper John Wise talks about his new North Shore restau­rant, Sip Cof­fee + Kitchen, in one of the eatery’s out­door, cov­ered seat­ing ar­eas.

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