HALF A CEN­TURY OF HAULIN’ ASS

Some bitchin new prod­ucts from the 2017 SEMA Show you may have missed

Chevy High Performance - - Contents - TEXT & PHO­TOS: Chris Shel­ton

The au­to­mo­tive world started to get a whole lot smaller start­ing in 1967. That year, what’s now the Spe­cialty Equip­ment Mar­ket As­so­ci­a­tion—SEMA for short—hosted its first trade show.

But in the half cen­tury that fol­lowed, what be­gan as a meet-and-greet un­der the grand­stands of Dodger Sta­dium in Los An­ge­les has turned into one of the largest trade shows in the world. No mat­ter where you go, there’s some­one who pro­vides to or ben­e­fits from the au­to­mo­tive in­dus­try. And for four days each fall, they all con­vene in Las Ve­gas.

Given such a fo­cused au­di­ence of po­ten­tial in­dus­try con­sumers, ven­dors go to great lengths to in­tro­duce new parts at the show. The or­ga­ni­za­tion pays four of us to take pho­tos of those parts. And when we see some­thing bitchin cross our paths, we take notes.

The fol­low­ing im­ages rep­re­sent those notes—a mere one per­cent of the new parts in­tro­duced at this year’s event. Thank your lucky stars you don’t have to weed through that list! It’s one of the many ser­vices we of­fer. You’re wel­come.

En­joy. CHP

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