HALF A CENTURY OF HAULIN’ ASS
Some bitchin new products from the 2017 SEMA Show you may have missed
The automotive world started to get a whole lot smaller starting in 1967. That year, what’s now the Specialty Equipment Market Association—SEMA for short—hosted its first trade show.
But in the half century that followed, what began as a meet-and-greet under the grandstands of Dodger Stadium in Los Angeles has turned into one of the largest trade shows in the world. No matter where you go, there’s someone who provides to or benefits from the automotive industry. And for four days each fall, they all convene in Las Vegas.
Given such a focused audience of potential industry consumers, vendors go to great lengths to introduce new parts at the show. The organization pays four of us to take photos of those parts. And when we see something bitchin cross our paths, we take notes.
The following images represent those notes—a mere one percent of the new parts introduced at this year’s event. Thank your lucky stars you don’t have to weed through that list! It’s one of the many services we offer. You’re welcome.