CHATTANOOGA ECONOMIC-IMPACT STUDY HIGHLIGHTS
Climbing in Chattanooga brought in over 16,565 nonresident visits in the 2015/16 climbing season, including 8,698 unique visitors (10,185, if including Hamilton County residents).
Seventy percent of climbers surveyed were visitors, and 30 percent were locals. Median visitor age was 26 (mean = 28), most having completed some college (42 percent) or having a college degree (29 percent).
The most popular attraction for visitors was downtown restaurants and stores (28.8 percent).
While camping was the most common form of lodging (48 percent), climbing visitors generated a total of 2,709 paid hotel/hostel room nights in the 2015/16 season.
Average per-trip expenditure was $178 per person (visitors only). The average visitor spent the most money on food ($55.35), with food expenditures reaching $2,286,936.17.