Berkshire Hathaway named Real Estate Brand of the Year in 2018 Harris Poll Equitrend Study
Wallingford — Berkshire Hathaway HomeServices New England, New York and Westchester Properties have announced that they were recognized as the Real Estate Brand of the Year and the Most Trusted Real Estate Brand, according to results from the 30th annual Harris Poll Equitrend Study.
More than 77,000 U. S. con- sumers rated 3,000 brands in about 300 categories in the online study earlier this year. Berkshire Hathaway HomeServices New England, New York and Westchester Properties received the highest ranking in the Real Estate Agency category based on consumers’ perception of it brand familiarity, quality and purchasing consideration, among other qualifying factors.
“I couldn’t be more proud of our sales associates and staff who work tirelessly to adhere to our core values and vision; to be the most highly respected real estate firm, committed to providing exceptional service,” said Candace Adams, Berkshire Hathaway HomeServices New England, New York and Westchester Properties CEO and President. “We are so excited to be recognized with this prestigious award.”
Berkshire Hathaway HomeServices has momentum in eyes of consumers. The brand was also recognized for “Highest Overall Satisfaction for Repeat Home Sellers Among National Full Service Real Estate Firms” in
J. D. Power’s 2017 Home Buyer/ Seller Satisfaction Study.
The 2018 Harris Poll Equi- Trend study measures and compares the brand health of companies.
Respondents offer their perceptions of brands, gauging their emotional connection to them plus brand awareness, influence and familiarity.
The Harris Poll is one of the longest- running surveys in the U. S. tracking public opinion, motivations and social sentiment since 1963 that is now part of Harris Insights & Analytics, a global consulting and market research firm that delivers social intelligence for transformational times.