Lan­guage for Beer Geeks

Craft Beer & Brewing Magazine - - The Mash -

A quick and hu­mor­ous key to de­ci­pher­ing the slang terms thrown around in the world of Beer Geek­dom.

>> Col­lab

verb A glo­ri­fied ex­cuse for brew­ers to drink beer to­gether and so­cial­ize un­der the guise of cre­at­ing a mar­ket­ing buzz by com­bin­ing the hype of two brew­eries. Most of­ten ac­tu­ally brewed by an as­sis­tant brewer from a recipe that typ­i­cally con­sists of an untested com­bi­na­tion of two bet­ter recipes. “Once we started drink­ing bar­rel-aged stouts at 9 a.m. on col­lab brew day, we knew the only time we’d ac­tu­ally spend in the brew­house was for the grain-out photo for In­sta­gram.”

>> Paint­ing the Tape

verb As de­fined by the fi­nan­cial in­dus­try, a mar­ket ma­nip­u­la­tion whereby traders at­tempt to in­flu­ence the value of a beer by buy­ing/sell­ing/trad­ing it among them­selves to cre­ate the ap­pear­ance of in­ter­est. “No one had heard of that brew­ery un­til a cou­ple of lo­cal homers started paint­ing the tape af­ter their lat­est re­lease.”

For many more ob­scure beer terms, visit beerand­brew­ and search for “beerslanging.”

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