Language for Beer Geeks
A quick and humorous key to deciphering the slang terms thrown around in the world of Beer Geekdom.
verb A glorified excuse for brewers to drink beer together and socialize under the guise of creating a marketing buzz by combining the hype of two breweries. Most often actually brewed by an assistant brewer from a recipe that typically consists of an untested combination of two better recipes. “Once we started drinking barrel-aged stouts at 9 a.m. on collab brew day, we knew the only time we’d actually spend in the brewhouse was for the grain-out photo for Instagram.”
>> Painting the Tape
verb As defined by the financial industry, a market manipulation whereby traders attempt to influence the value of a beer by buying/selling/trading it among themselves to create the appearance of interest. “No one had heard of that brewery until a couple of local homers started painting the tape after their latest release.”
For many more obscure beer terms, visit beerandbrewing.com and search for “beerslanging.”