CU VOWS NEVER TO MERGE, BUT CAN IT DE­LIVER?

Credit Union Journal - - Contents -

With merger mania in full bloom among the banks in North Carolina, Tru­liant Credit Union saw a mar­ket­ing op­por­tu­nity to reach out to con­sumers tired of seem­ingly con­tin­u­ous name changes, branch re­or­ga­ni­za­tions and more by promis­ing it will never merge. But how strongly is that mes­sage res­onat­ing, and is the CU risk­ing a “Read my lips” mo­ment?

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