How to be­come an em­ployer of choice

Credit Union Journal - - Front Page - Ed­i­tor in Chief Lisa Free­man can be reached at lisa. free­man@source­me­dia.com.

WHAT MAKES GREAT EM­PLOY­EES WANT TO DO THEIR best work for you?

Sure, a healthy salary is im­por­tant, but what about your cul­ture, ben­e­fits and more? You can of­fer com­pet­i­tive salaries and the best ben­e­fits pack­age around, but it doesn’t mean much if your em­ploy­ees don’t know how to take full ad­van­tage of th­ese pro­grams.

That’s why, as part of its Best Credit Unions to Work For pro­gram in part­ner­ship with Best Com­pa­nies Group, Credit Union Journal delved into how some of the credit unions that made this year’s rank­ings are at­tract­ing and re­tain­ing top tal­ent at ev­ery level.

From such un­tra­di­tional — and some­times down­right quirky — pro­grams such as Farkle Fri­day, weekly vis­its from a li­censed ther­apy dog and of­fer­ing pet in­sur­ance, to more com­mon of­fer­ings, such as paid time off to vol­un­teer in the com­mu­nity, the CUS on the Best Credit Unions to Work For rank­ings pull out all the stops.

But don’t stop with just what you find in the print edi­tion — still more con­tent will be com­ing on­line, as well, where you’ll learn why 8 per­cent of em­ploy­ees who leave Moun­tain Amer­ica Credit Union wind up re­turn­ing to the Utah CU. Hint: it’s not the pay — they miss the cul­ture and their co­work­ers.

Now, 8 per­cent may not sound like a lot, but when was the last time some­one left your CU to go work some­where else — pre­sum­ably for bet­ter pay and/or a bet­ter po­si­tion — and then came back to work for you?

Or take the job shad­ow­ing pro­gram at Omni Com­mu­nity CU. It started out as a way to show those on the lower rungs of the cor­po­rate lad­der how they might be able to fur­ther them­selves. Now, the credit union has in­sti­tuted a re­verse job-shad­ow­ing pro­gram, giv­ing those on the higher rungs the op­por­tu­nity to see what those on the front lines are deal­ing with on a day-to-day ba­sis — and maybe re­mind them where they came from, too.

Lisa Free­man Ed­i­tor in Chief

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