IN THE SPOTLIGHT

Daily Freeman (Kingston, NY) - - KICKOFF -

rap­per com­plain­ing about busi­ness dis­putes with Jay Z be­fore telling the crowd: “Our kids ain’t never even played to­gether.”

West’s daugh­ter with Kim Kar­dashian, North, is 3. Jay Z’s daugh­ter with Bey­once, Blue Ivy, is 4. West and Kar­dashian also have a 10-month-old son, Saint.

West worked as a pro­ducer for Jay Z’s Roc-A-Fella records be­fore be­com­ing a rap su­per­star.

The two col­lab­o­rated on a 2011 hit al­bum, “Watch the Throne.”

Snoopy, Peanuts, cut loose by MetLife as it re­tools biz

Snoopy has been handed the pink slip.

After 31 years (217 dog years) as the face of in­surance gi­ant MetLife Inc., the com­pany said Thurs­day that it is launch­ing a new global brand­ing ef­fort, mark­ing the end of a long re­la­tion­ship with Charlie Brown’s bea­gle and the Peanuts crew.

“We brought in Snoopy over 30 years ago to make our com­pany more friendly and ap­proach­able dur­ing a time when in­surance com­pa­nies were seen as cold and dis­tant,” said Es­ther Lee, MetLife’s global chief mar­ket­ing of­fi­cer. “Snoopy helped drive our busi­ness and served an im­por­tant role at the time.”

But MetLife is spin­ning off its do­mes­tic re­tail life in­surance busi­ness to fo­cus more on cor­po­rate clients. Snoopy does not ap­pear to hold the same mar­ket­ing swag­ger with cor­po­rate Amer­ica.

In this July 2, 2007, photo, the MetLife Snoopy Two blimp comes in for a land­ing at the Park Town­ship Air­port in Hol­land, Mich. Be­low right, Snoopy gets a star on the Hol­ly­wood Walk of Fame, in Los An­ge­les in 2015.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.