Lovin’ it?

Daily Freeman (Kingston, NY) - - BUSINESS -

McDon­ald’s lat­est earn­ings should pro­vide in­sight into the res­tau­rant chain’s ef­forts to at­tract more cus­tomers.

The ham­burger chain has been try­ing to re­verse a de­cline in cus­tomer vis­its to U.S. out­lets amid ris­ing com­pe­ti­tion from es­tab­lished ri­vals and smaller chains. Fi­nan­cial an­a­lysts pre­dict McDon­ald’s will serve up im­proved third-quar­ter earn­ings, but lower rev­enue ver­sus the same pe­riod last year.

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