Soda woes

Daily Freeman (Kingston, NY) - - BUSINESS -

Coca-Cola has been grap­pling with a steady de­cline in de­mand for soda in the U.S. as well as in key in­ter­na­tional mar­kets.

In July, the world’s big­gest bev­er­age com­pany cut its sales fore­cast for the year, but out­lined changes aimed at ad­dress­ing the trend, in­clud­ing a plan to fo­cus on af­ford­abil­ity for ru­ral and blue-col­lar cus­tomers in the U.S. In­vestors will be lis­ten­ing for an up­date to­day, when Coca-Cola serves up its third-quar­ter re­sults.


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