MoMA acquires original set of emojis
Back in the day, before cars could drive themselves and phones could send stickers and animations, a Japanese phone company released a set of 176 emojis.
The year was 1999 and the tiny 12-by-12 pixel designs — smiley faces, hearts of the intact and broken variety, cats, and so on — were mainly popular in Japan. In 2010, Unicode Consortium, which now controls emoji standards, translated the emoji into the Unicode standard, which means that a person in France, for example, can send an emoji to a person in the U.S. and it will look the same, no matter what brand of phone or operating system they use.
New York’s Museum of Modern Art said Wednesday that it has acquired the original set of 176 emojis. They were a gift to the museum from the phone company, Nippon Telegraph and Telephone.
“From the start (in 1929!), part of MoMA’s mission has been to display and collect the art (and design) of our time,” said Paola Antonelli, senior curator of the Department of Architecture and Design at the museum, in an email. “Our time is lived today in both the digital and the physical space.”
The museum’s other digital acquisitions have included the “@” symbol and video games.
As to how a museum acquires something as ubiquitous as a keyboard symbol or an emoji, Antonelli noted design works differently than art, which in many cases is unique — think of a painting, or a statue. Some design elements, such as the “@” symbol, are in the public domain, which means anyone can use them and the museum can simply display them.
The museum will show the emojis in its lobby through the end of the year, using 2D graphics and animations, and connecting the old emojis with the current generation.
Today, the Unicode Consortium recognizes nearly 1,800 emojis. There’s wine, a baby bottle, a dancing woman in a red dress, and, of course, poop. There have been emoji-controversies, such as Apple’s decision to replace the gun symbol with a bright green toy pistol.
This photo provided by The Museum of Modern Art in New York shows the original set of 176 emojis, which the museum has acquired. The emojis were a gift to the museum from the phone company, Nippon Telegraph and Telephone.