Face­book’s met­ric mix-up

Daily Freeman (Kingston, NY) - - BUSINESS -

Face­book says it will work with in­de­pen­dent com­pa­nies like Nielsen and comS­core to fix more of its met­rics af­ter it un­cov­ered new prob­lems with the data it pro­vides to ad­ver­tis­ers and pub­lish­ers that use its network.

Face­book had al­ready apol­o­gized to ad­ver­tis­ers in Septem­ber for er­rors that led to over­stat­ing how long users watched videos.

On Wed­nes­day, the com­pany said that it mis­cal­cu­lated four met­rics, in­clud­ing un­der­count­ing how many peo­ple watched all of a video and over­count­ing how much time peo­ple spent read­ing “Instant Ar­ti­cles,” which loads sto­ries from pub­lish­ers like The New York Times and Wash­ing­ton Post more quickly on Face­book.

Face­book and Google to­gether ac­count for the ma­jor­ity of dig­i­tal ad dol­lars spent in the U.S.

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