Dr Pep­per buy­ing Bai Brands

Daily Freeman (Kingston, NY) - - BUSINESS -

The maker of Dr Pep­per soda and Snap­ple fruit drink said it will pay $1.7 bil­lion for Bai Brands, a fruity drink maker that counts Justin Tim­ber­lake among its in­vestors.

Dr Pep­per Snap­ple Group said Tues­day that Hamil­ton, New Jer­sey-based Bai will help the com­pany ex­pand into the low-calo­rie bev­er­age mar­ket. Bai mar­kets its drinks as hav­ing 5 calo­ries, an­tiox­i­dants and no ar­ti­fi­cial sweet­en­ers. Bai also has a bit of star power with Tim­ber­lake among its in­vestors. The “SexyBack” singer said at the time his in­vest­ment was dis­closed last month that he was a fan of the drinks and would work on new fla­vors and mar­ket­ing cam­paigns for the brand. Dr Pep­per Snap­ple’s brands in­clude its name­sake soda, A&W root beer and Canada Dry gin­ger ale. The Plano, Texas-based com­pany ex­pects Bai to gen­er­ate about $425 mil­lion in sales next year.

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