USA Track and Field agrees to 8-year deal with NBC

Daily Freeman (Kingston, NY) - - SPORTS -

USA Track and Field has cut an eight-year deal for NBC to present the fed­er­a­tion’s key events on its main broad­cast net­work, ca­ble and dig­i­tal plat­forms.

De­tails of the con­tract, which runs through 2024, were given to The As­so­ci­ated Press by a per­son fa­mil­iar with the ne­go­ti­a­tions. The per­son spoke on con­di­tion of anonymity be­cause the agree­ment had not been made pub­lic.

The deal is con­sid­ered ground­break­ing for Olympic sports, many of which pay the net­work’s pro­duc­tion costs in ex­change for the air time.

The per­son fa­mil­iar with the ar­range­ment said it greatly re­duces USATF’s costs, which have reached nearly $2 mil­lion a year.

The agree­ment calls for at least 18 hours of live cov­er­age of USATF events, in­clud­ing na­tional cham­pi­onships and the Pre­fontaine Clas­sic, with at least eight of those hours on NBC. Th­ese events are in ad­di­tion to the 2020 and 2024 Olympic Trials and Olympics.

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