USA Track and Field agrees to 8-year deal with NBC
USA Track and Field has cut an eight-year deal for NBC to present the federation’s key events on its main broadcast network, cable and digital platforms.
Details of the contract, which runs through 2024, were given to The Associated Press by a person familiar with the negotiations. The person spoke on condition of anonymity because the agreement had not been made public.
The deal is considered groundbreaking for Olympic sports, many of which pay the network’s production costs in exchange for the air time.
The person familiar with the arrangement said it greatly reduces USATF’s costs, which have reached nearly $2 million a year.
The agreement calls for at least 18 hours of live coverage of USATF events, including national championships and the Prefontaine Classic, with at least eight of those hours on NBC. These events are in addition to the 2020 and 2024 Olympic Trials and Olympics.