DirecTV: ca­ble killer?

Daily Freeman (Kingston, NY) - - BUSINESS -

New on­line TV ser­vices could at­tract the mil­lions of house­holds that don’t pay for ca­ble or satel­lite TV, po­ten­tially ex­pand­ing the mar­ket for tra­di­tional watch-in-real-time tele­vi­sion.

But they could also prompt some of the nearly 100 mil­lion peo­ple pay­ing for TV to down­grade to a cheaper on­line bun­dle.

The first such ser­vices —Dish Net­work’s Sling and Sony’s PlayS­ta­tion Vue, both in­tro­duced in early 2015— haven’t spurred a mass ca­ble ex­o­dus. Th­ese ser­vices, ex­perts es­ti­mate, have only a cou­ple of mil­lion sub­scribers at most. They’re ham­pered by miss­ing pop­u­lar chan­nels and con­fus­ing re­stric­tions, and won’t work with reg­u­lar TV sets with­out an ex­tra stream­ing gad­get, like an Ap­ple TV or Roku.

A new of­fer­ing from AT&T, called DirecTV Now, has th­ese prob­lems too. Fans of sports and lo­cal news­casts would likely stay put with ca­ble. But AT&T, the coun­try’s largest provider of tra­di­tional video, could have the mus­cle to make its ser­vice sim­pler and more com­plete.

Still to come next year is a Hulu live-stream­ing ser­vice, and po­ten­tially oth­ers from Google, Ap­ple or Ama­zon as well.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.