Set­ting the stage

Daily Local News (West Chester, PA) - - REAL ESTATE -

Ac­cord­ing to the Na­tional As­so­ci­a­tion of Real­tors 2015 Pro­file of Home Stag­ing, 49 per­cent of real­tors rep­re­sent­ing buy­ers say home stag­ing im­pacts most buy­ers’ fi­nal de­ci­sions.

Pro­fes­sional stag­ing firms of­ten ad­dress a home’s in­te­rior to re­duce clut­ter and re­ar­range fur­ni­ture with a goal to­ward mak­ing a strong im­pres­sion on prospec­tive buy­ers dur­ing open house events or pri­vate show­ings. The NAR Pro­file found that the liv­ing room is the most im­por­tant room to stage fol­lowed by the kitchen and the mas­ter bed­room. Eighty­one per­cent of real­tors said staged homes make it eas­ier for prospec­tive buy­ers to vi­su­al­ize prop­er­ties as their fu­ture homes. In ad­di­tion, 10 per­cent of real­tors said homes dec­o­rated against buy­ers’ tastes will neg­a­tively im­pact the homes’ val­ues.

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