Setting the stage
According to the National Association of Realtors 2015 Profile of Home Staging, 49 percent of realtors representing buyers say home staging impacts most buyers’ final decisions.
Professional staging firms often address a home’s interior to reduce clutter and rearrange furniture with a goal toward making a strong impression on prospective buyers during open house events or private showings. The NAR Profile found that the living room is the most important room to stage followed by the kitchen and the master bedroom. Eightyone percent of realtors said staged homes make it easier for prospective buyers to visualize properties as their future homes. In addition, 10 percent of realtors said homes decorated against buyers’ tastes will negatively impact the homes’ values.