Reap­ing the re­wards

Ken­nett me­dia com­pany exec re­ceives lawn and gar­den in­dus­try award

Daily Local News (West Chester, PA) - - BUSINESS - By Sarah E. Mo­ran For 21st Cen­tury Me­dia

Katie Dubow is the first re­cip­i­ent of a new award given out by GWA: The As­so­ci­a­tion for Gar­den Com­mu­ni­ca­tors.

Cre­ative di­rec­tor of Gar­den Me­dia Group, the 34-year-old Dubow re­cently re­ceived this na­tional trade or­ga­ni­za­tion’s first an­nual Emer­gent Com­mu­ni­ca­tor Honor at the or­ga­ni­za­tion’s an­nual con­fer­ence in At­lanta, Ge­or­gia.

The Emer­gent Com­mu­ni­ca­tor Honor rec­og­nizes a pro­fes­sional un­der the age of 40 who shows ex­cep­tional skills, pro­fes­sional ethics and ded­i­ca­tion to the as­so­ci­a­tion’s mis­sion and val­ues.

“My mother, Su­san McCoy, started Gar­den Me­dia Group (for­merly Im­pact Mar­ket­ing) 30 years ago and has never been rec­og­nized by this group be­fore,” Dubow said. “She should have got­ten this award for all her work with the gar­den­ing in­dus­try. But it means even more to her that I got it.”

Added McCoy, “Katie has a nat­u­ral tal­ent for be­ing able to com­mu­ni­cate. She can quickly grasp a sit­u­a­tion and ex­plain it log­i­cally. She can al­ways find news­wor­thi­ness and what I call ‘the golden nugget.’ She knows what will res­onate with our clients and she’s great at build­ing re­la­tion­ships.”

Dubow ex­plained that tech­nol­ogy “al­lows us to have na­tional and international clients. Our par­tic­u­lar box is gar­den­ing: from seeds to gar­den fur­ni­ture, what you plant, how you grow it, where you sit to en­joy what you planted.”

Gar­den Me­dia cur­rently has

10 clients; Dubow man­ages four of them.

They are: Davey Tree Ex­pert Co., based in Kent, Ohio and with 80 U.S. lo­ca­tions; Sun­light Sup­ply, the largest Amer­i­can sup­plier of in­door gar­den­ing prod­ucts and head­quar­tered in Van­cou­ver, Washington; OPCOM Farm, a Tai­wanese com­pany whose U.S. of­fices are in Los An­ge­les, Cal­i­for­nia (its main prod­uct is Grow Box, an in­door lighted gar­den­ing sys­tem); and Home De­pot, for whom Gar­den Me­dia sup­plies con­tent for its con­sumer pub­li­ca­tions as well as for so­cial and tra­di­tional me­dia.

Gar­den Me­dia has also worked with Long­wood Gar­dens and Ter­rain, the gar­den, home and out­door life­style store started by Philadel­phia-based Ur­ban Out­fit­ters eight years ago.

“All of our clients are dif­fer­ent, with dif­fer­ent goals,” Dubow said. “Some want re­gional PR; some want the ‘To­day Show.’”

Be­fore join­ing Gar­den Me­dia in 2011, Dubow was a mar­ket­ing man­ager for Liz Clai­borne, Inc. and a tech­ni­cal pro­duc­tion man­ager at CBS in New York. She grad­u­ated from Tower Hill School and North­east­ern Univer­sity. Re­sid­ing in West Goshen with hus­band Ethan and their 2-year-old daugh­ter Quinn, Dubow said that Quinn likes noth­ing bet­ter than to pull on pe­tite gar­den­ing gloves and help her mother in the gar­den.

“We have a veg­gie gar­den, we have chick­ens, we have quite a col­lec­tion of dahlias planted close to the house so I don’t have to dig them up ev­ery fall,” Dubow said. “And my house is filled with suc­cu­lent plants. They’re a real dé­cor trend – cool and easy and beau­ti­ful.”

To con­tact cor­re­spon­dent Sarah E. Mo­ran, send an email to Se­moran219@ gmail.com.

To con­tact the Daily Lo­cal News, email news@dai­ly­lo­cal.com or mes­sage us on Face­book and Twit­ter: www.face­book.com/ dai­ly­lo­cal­news, www. twit­ter.com/wc­dai­ly­lo­cal.

SUB­MIT­TED PHOTO

Katie Dubow is the first re­cip­i­ent of a new award given out by GWA: The As­so­ci­a­tion for Gar­den Com­mu­ni­ca­tors. Al­lan Ar­mitage, pro­fes­sor of hor­ti­cul­ture at the Univer­sity of Ge­or­gia, pre­sented her with the award.

SUB­MIT­TED PHOTO

Katie Dubow is shown with her mother, Su­san McCoy.

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