This year, QVC is the title sponsor for the parade.
Last year, some of the bands that participated in the parade were West Chester Henderson, West Chester Rustin, West Chester East, Avon Grove, Downingtown, Bishop Shanahan and Owen J. Roberts.
Before the parade begins, the eighth annual Jingle Elf Run will start on Market Street between High and Walnut streets and includes a children’s race, a 2-mile run, and a 1-mile walk, with cash prizes awarded to the top finishers in the 2-mile race, and a cash prize for the best dressed elf.
“In addition to QVC, we’d like to thank all of our sponsors for this event,” Yoder said.
Highlights of the parade will be broadcasted during QVC’s holiday programming, Dec. 24 through Dec. 26.