ON­LINE RE­TAILER EX­PANDS, OPENS KETTERING BOU­TIQUE

Dayton Daily News - - FRONT PAGE - By Kara Driscoll Staff Writer

En­tre­pre­neur and lo­cal res­i­dent Lau­ren Mur­phy-Za­hora has opened a new bou­tique in Kettering — and she wants to use it as an op­por­tu­nity to show young girls that they’re ca­pa­ble of any­thing.

Mur­phy-Za­hora, 23, has ex­panded her on­line re­tail busi­ness by open­ing her first brickand-mor­tar lo­ca­tion in the for­mer We­ber Jewel­ers lo­ca­tion in Kettering. The Shop­ping Bag cel­e­brated its grand open­ing on Wed­nes­day evening at 3109 Far Hills Ave. in Kettering.

She’s been op­er­at­ing her web­site since 2012, and it’s caught the at­ten­tion of na­tional me­dia and celebri­ties like Tori Spell­ing. The web­site sells cloth­ing, shoes, home decor, beauty items and other prod­ucts.

The Shop­ping Bag al­ready em­ploys ap­prox­i­mately ten to 15 peo­ple, and will hire ad­di­tional work­ers for the brickand-mor­tar store. The re­tailer could ex­pand be­yond one lo­ca­tion soon, Mur­phy-Za­hora said, and men’s cloth­ing and ac­ces­sories might be added to the in­ven­tory too.

“I re­ally have this pas­sion for re­tail, and the idea was in­spired by my grandma,” she said. “She was such a shop­per, and she was truly a great per­son and al­ways found the best gifts for peo­ple.”

The re­tail build­ing for­merly housed We­ber Jewel­ers, which closed its doors at the end of 2016.

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