ONLINE RETAILER EXPANDS, OPENS KETTERING BOUTIQUE
Entrepreneur and local resident Lauren Murphy-Zahora has opened a new boutique in Kettering — and she wants to use it as an opportunity to show young girls that they’re capable of anything.
Murphy-Zahora, 23, has expanded her online retail business by opening her first brickand-mortar location in the former Weber Jewelers location in Kettering. The Shopping Bag celebrated its grand opening on Wednesday evening at 3109 Far Hills Ave. in Kettering.
She’s been operating her website since 2012, and it’s caught the attention of national media and celebrities like Tori Spelling. The website sells clothing, shoes, home decor, beauty items and other products.
The Shopping Bag already employs approximately ten to 15 people, and will hire additional workers for the brickand-mortar store. The retailer could expand beyond one location soon, Murphy-Zahora said, and men’s clothing and accessories might be added to the inventory too.
“I really have this passion for retail, and the idea was inspired by my grandma,” she said. “She was such a shopper, and she was truly a great person and always found the best gifts for people.”
The retail building formerly housed Weber Jewelers, which closed its doors at the end of 2016.