How did his ca­reer take off ? Sieg­warth:

Dayton Daily News - - LIFE & ARTS - ARTS & ENTERTAINMENT

As the story goes, Mucha was help­ing in a Parisian print­ing stu­dio around Christ­mas time in 1894, when sud­denly there was a rush or­der for an ad­ver­tis­ing de­sign high­light­ing the fa­mous ac­tor Sarah Bern­hardt in the the­atri­cal role, Gis­monda. Mucha seized the op­por­tu­nity to de­sign the ad­ver­tise­ment, which be­came an overnight sen­sa­tion when seen across the streets of con­tin­ued on

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