Dig­i­tal strate­gist Smith to bring 20 jobs to new Austin Land­ing home.

Dayton Daily News - - FRONT PAGE - By Kaitlin Schroeder Staff Writer Con­tact this re­porter at Kaitlin. Schroeder@cox­

A Seat­tle-based com­pany is ex­pand­ing to Austin Land­ing and bring­ing more high-tech jobs to the re­gion.

Smith, which refers to it­self as an “ex­pe­ri­en­tial com­merce agency,” plans to open an of­fice with about 20 em­ploy­ees at the Miami Twp. de­vel­op­ment.

CEO Tony Steel said the way com­pa­nies mar­ket them­selves and in­ter­act with cus­tomers is chang­ing in the dig­i­tal age, which is where his firm comes in.

Smith helps com­pa­nies break into new dig­i­tal chan­nels by help­ing them form a strat­egy and build­ing them the spe­cific tools they need to carry that strat­egy out, whether that means aug­mented re­al­ity, ar­ti­fi­cial in­tel­li­gence or emo­tion-sens­ing tech­nol­ogy.

“It’s fun­da­men­tally chang­ing how the brands can drive ex­pe­ri­ences ... We do ev­ery­thing from help­ing them un­der­stand what to do and how can that help their cus­tomers, to build­ing the com­merce tech­nolo­gies.”

Some of the com­pa­nies it has worked with in­clude AT&T, Mi­crosoft, Top Golf and Xerox.

Steel said the com­pany is hir­ing and the of­fice should be open late De­cem­ber or early Jan­uary. Smith was rep­re­sented by Aaron Savino, of Miller-Valen­tine Group, in the deal to lease 4,500 square feet at the 3601 Rigby Road of­fice build­ing.

Smith plans to ex­pand around the coun­try with more lo­ca­tions, in­clud­ing into the Day­ton mar­ket, to serve its grow­ing num­ber of clients and grow­ing de­mand from ex­ist­ing clients, Steel said.

“The key thing is we’re rapidly grow­ing,” he said.

Steel said the new of­fice at Austin Land­ing is a great fit for the com­pany and is a good lo­ca­tion for at­tract­ing tal­ent.

“I think it’s great for Smith. I think it’s great for the peo­ple who want to join Smith in the area and I think it’s great for Day­ton and Austin Land­ing,” he said. “I think it’s a win-win across the board.”

Austin Land­ing has been fill­ing up with new of­fice ten­ants. Mid­mark Corp., a med­i­cal equip­ment com­pany, an­nounced Tues­day it is mov­ing its head­quar­ters to Austin Land­ing from Day­ton. Health Carousel, a med­i­cal staffing firm, ap­plied in Septem­ber to ren­o­vate a suite in one of the of­fice tow­ers.

Vis­cap De­vel­op­ment, which took over for Austin Land­ing’s orig­i­nal de­vel­oper RG Prop­er­ties, is now pre­par­ing for a $380 mil­lion ex­pan­sion.

The first phase of Austin Land­ing is nearly fully de­vel­oped as a mix of of­fice, re­tail and hous­ing. The next phase of the de­vel­op­ment, to be called Austin South, will be a con­tin­u­a­tion of the de­vel­op­ment south into Spring­boro and is an­tic­i­pated to have ameni­ties such as more hous­ing, a ho­tel and more re­tail.

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