L Brands ex­plores op­tions for ‘La Senza’

Dayton Daily News - - BUSINESS - HOLLY SHIVELY

Colum­bus-based L Brands is ex­plor­ing “all al­ter­na­tives” for its La Senza brand.

The com­pany, which op­er­ates a call cen­ter that em­ploys thou­sands in Ket­ter­ing, wants to fo­cus more on its larger core busi­nesses, in­clud­ing Vic­to­ria’s Se­cret, PINK, Bath & Body Works and Henri Ben­del, ac­cord­ing to a press re­lease.

La Senza, with 126 com­pany-owned store in the United States and 188 non-com­pany owned in­ter­na­tional stores, is ex­pected to have $250 mil­lion in rev­enue at the end of this year and about a $40 mil­lion op­er­at­ing loss.

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