FORD LAUNCHES ON­LINE VE­HI­CLE SHOP­PING

Diesel Power - - Power Bits -

Ready.Shop.Go. is Ford’s new on­line ve­hi­cle-shop­ping “ex­pe­ri­ence,” which al­lows truck buy­ers to

ac­cess deal­er­ship in­ven­tory, sched­ule a test­drive, ap­ply for fi­nanc­ing, check out trade-in val­ues,

view in­cen­tives (no­tably, for pric­ing), and do price com­par­isons, as well as se­cure a deal for 48

hours. Ford in­tends to even­tu­ally add leas­ing op­tions to the on­line

pro­gram. Visit shop.ford.com/buy/.

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