FORD LAUNCHES ONLINE VEHICLE SHOPPING
Ready.Shop.Go. is Ford’s new online vehicle-shopping “experience,” which allows truck buyers to
access dealership inventory, schedule a testdrive, apply for financing, check out trade-in values,
view incentives (notably, for pricing), and do price comparisons, as well as secure a deal for 48
hours. Ford intends to eventually add leasing options to the online
program. Visit shop.ford.com/buy/.