BLUE BLOODED

POWERTECH DIESEL’S 2017 SU­PER DUTY WALKS A THIN BLUE LINE

Diesel World - - Contents - BY FRANK STROUD PHO­TOS BY BH PHO­TOG­RA­PHY

The most ef­fec­tive trucks are the ones that tell a story, with ideas, ideals and a sort of his­tory be­hind them. Only then does the truck re­ally take on a life of its own. There are no lim­its—ex­cept those tem­po­rary ones im­posed by time and money, of course—to the amount of mod­i­fi­ca­tion any one ve­hi­cle can be sub­jected to. But there’s also a not-so-sub­tle line be­tween craft­ing a truly unique, mean­ing­ful one-off ride and cob­bling up a glo­ri­fied parts hanger.

Therein lies the great chal­lenge in build­ing a show­piece for the an­nual SEMA con­ven­tion. At its core, a SEMA show truck is a ve­hi­cle for pro­mot­ing a com­pany or group of com­pa­nies’ prod­ucts and ser­vices. But the most suc­cess­ful trucks go that ex­tra cou­ple miles to lodge them­selves sur­rep­ti­tiously in the viewer’s brain so that im­ages of it con­tinue to flicker through the show­goer’s cor­tex long af­ter the car­pets at the Las Ve­gas Con­ven­tion Cen­ter have been rolled up and the lights have gone down.

So it is with this 2017 F-350 Su­per Duty project spear­headed by Powertech Diesel su­per­in­ten­dent Brent Willsey. Willsey is a fa­mil­iar enough name in the in­dus­try, hav­ing built diesel-pow­ered project trucks (as well as cars) pro­fes­sion­ally for more than a decade.

Of course, Willsey’s ini­tial fo­cus is on pro­mot­ing busi­ness, and the fin­ished piece as it sits be­fore you was made pos­si­ble through a col­lab­o­ra­tion of trusted part­ners in the truck-mod­ding busi­ness,

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