KING TRIAD

TAKE A LOOK AT THIS SHOW-STOP­PING GMC SIERRA

Diesel World - - Contents - BY FRANK STROUD PHO­TOS BY BH PHO­TOG­RA­PHY

How many of you that sit and judge me have ever walked the streets of Bak­ers­field? —Homer Joy

Cog­nito Mo­tor­sports is based in Bak­ers­field, at the south­ern end of Cal­i­for­nia’s San Joaquin Val­ley, an area that ben­e­fits from both the ag in­dus­try and petroleum wells lurk­ing be­neath the sur­round­ing golden hills. To say Cog­nito was forged in the furnace of ag and oil field work is to say it like it is, and chances are good if you see a diesel pickup in Bak­ers­field, it’s in­volved in one or both in­dus­tries. Chances are also good its driver runs some kind of Cog­nito hard­ware or knows some­one who does. Cog­nito rep­re­sents the first point in the Triad that pro­duced this cover truck.

Paul Baker is not from Bak­ers­field. He’s from Boise, Idaho, an­other time zone and ge­o­graphic lo­ca­tion en­tirely, but one with a strong truck scene to ri­val any­where else in the coun­try. And one where, as in Bak­er­field, the trucks are built to work, and to look good do­ing it.

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