TAKE A LOOK AT THIS SHOW-STOPPING GMC SIERRA
How many of you that sit and judge me have ever walked the streets of Bakersfield? —Homer Joy
Cognito Motorsports is based in Bakersfield, at the southern end of California’s San Joaquin Valley, an area that benefits from both the ag industry and petroleum wells lurking beneath the surrounding golden hills. To say Cognito was forged in the furnace of ag and oil field work is to say it like it is, and chances are good if you see a diesel pickup in Bakersfield, it’s involved in one or both industries. Chances are also good its driver runs some kind of Cognito hardware or knows someone who does. Cognito represents the first point in the Triad that produced this cover truck.
Paul Baker is not from Bakersfield. He’s from Boise, Idaho, another time zone and geographic location entirely, but one with a strong truck scene to rival anywhere else in the country. And one where, as in Bakerfield, the trucks are built to work, and to look good doing it.