ED­I­TOR’S NOTE

THE SEMA CRUNCH IS REAL

Diesel World - - Contents - For more im­me­di­ate cov­er­age, head to Diesel­world­mag.com or to our In­sta­gram and Face­book pages, @Diesel­world­mag. Want to see some­thing spe­cific? Send me a mes­sage and I’ll see if I can find what you’re look­ing for: Dw-ed­i­tor@ En­gaged­me­di­ainc.com —or just

Man—this year went by quickly, and as I write this, SEMA is only a couple months away. So much to do to get ready, so lit­tle time. This will be my 17th year at­tend­ing the con­ven­tion that brings in close to 200,000 at­ten­dees and cov­ers an area of nearly 3.5 mil­lion square feet. It’s the largest gath­er­ing of au­to­mo­tive af­ter­mar­ket com­pa­nies in the world.

Around the time I first started go­ing I re­mem­ber some­one did a study, or maybe bet­ter to call it an ex­per­i­ment. Ei­ther way, what they did is they looked at how many ven­dors that were at the show, the amount of time the show was open, and the amount of walk­ing needed to get around it. What they found was if you were to go to the show, get­ting there as the gates opened ev­ery day, and you spent just five sec­onds at ev­ery booth mov­ing from one to the next dili­gently, you still wouldn’t have enough time to see the ev­ery­thing. I be­lieve it. It is a truly mas­sive show.

Ed­i­tors such as my­self spend the week go­ing from meet­ing to meet­ing, all while try­ing to se­lect the best ve­hi­cles in at­ten­dance to se­cure for mag­a­zine fea­tures, also mak­ing sure we don’t miss any im­por­tant new prod­uct re­leases... oh, and we have to cover the show it­self at the same time. As much as I try to see ev­ery­thing, I al­ways miss see­ing the mass ma­jor­ity of the ac­tual show. It kinda makes me miss the days when I was a me­chanic. Back then, we went to the SEMA Show purely to see what was new, and for the most part we just wan­dered the show as we saw fit. Nowa­days I gen­er­ally have seven meet­ings a day, with at least one if not two or three af­ter­hours. That goes on for four days and nights. The day af­ter the show ends we take around 40 ve­hi­cles out to a se­cret spot for a huge photo shoot as the sun rises over the Ne­vada desert. So Fri­day night is a hec­tic rush to get out of the show, eat, get packed, and in bed so I can get up at 3 a.m. and out to the photo shoot by 4.

The photo shoot we do re­ally is pretty cool to wit­ness. A few peo­ple have told me I’m nuts for do­ing it—it’s a pretty large project—but I just love see­ing 40+ of the best SEMA builds spread across the desert do­ing donuts, drift­ing, hit­ting small jumps, or crawl­ing through the rocks all at once. While it’s a crazy busy morn­ing, it’s sorta my treat to my­self and the

Diesel World pho­tog­ra­phers af­ter a long week at SEMA, al­though I’m sure my guys don’t see it that way. It re­ally is a pri­vate and hand-picked truck show. And the funny thing is, it’s for sure the first time and prob­a­bly the last time many of the show trucks ever see the dirt. SEMA Show cov­er­age will be in the Fe­bru­ary is­sue of Diesel World, which will hit news­stands on De­cem­ber 12.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.