Global Policy Admin and Data Product Lead
There seems to be a new focus on user interface technology—how does UI play into building a reliable and efficient portal for communications with the distribution channel?
Today’s customers have grown accustomed to managing their lives from their devices, whether smartphone, tablet, notebook or desktop. Carriers are well-aware of this customer demand for omni-channel access and are looking to their technology partners to incorporate modern user interface technology in their offerings. But like the world around us, UIs change rapidly, and the current ‘hot’ technology or device will likely evolve. To stay current, it’s important for carriers to align with technology partners that have developed solutions with resilient architecture to support any channel, device or technology to meet today’s demand and tomorrow’s opportunities.
What are some of the benefits of using product configurators? In terms of challenges, how should insurers gear up for this capability?
Product con gurators enable carriers to rapidly introduce and adjust products to meet customer demand. This critical tool must have the required exibility carriers need to “customize” coverages, limits/deductibles, services, and pricing of their products, all of which can improve satisfaction and drive customer uptake. That said, to maximize the value of this system functionality, carriers should select product con gurators that allow business users to perform con guration activities. Most product changes are driven by business demand, and by placing the con guration task in the hands of business users, carriers can facilitate more rapid and more accurate product changes.