JEFF WARGIN

Global Pol­icy Ad­min and Data Prod­uct Lead

Digital Insurance - - STRATEGIES -

There seems to be a new fo­cus on user in­ter­face tech­nol­ogy—how does UI play into build­ing a re­li­able and ef­fi­cient por­tal for com­mu­ni­ca­tions with the dis­tri­bu­tion chan­nel?

To­day’s cus­tomers have grown ac­cus­tomed to man­ag­ing their lives from their de­vices, whether smart­phone, tablet, note­book or desk­top. Car­ri­ers are well-aware of this cus­tomer de­mand for omni-chan­nel ac­cess and are look­ing to their tech­nol­ogy part­ners to in­cor­po­rate mod­ern user in­ter­face tech­nol­ogy in their of­fer­ings. But like the world around us, UIs change rapidly, and the cur­rent ‘hot’ tech­nol­ogy or de­vice will likely evolve. To stay cur­rent, it’s im­por­tant for car­ri­ers to align with tech­nol­ogy part­ners that have de­vel­oped so­lu­tions with re­silient ar­chi­tec­ture to sup­port any chan­nel, de­vice or tech­nol­ogy to meet to­day’s de­mand and to­mor­row’s op­por­tu­ni­ties.

What are some of the ben­e­fits of us­ing prod­uct con­fig­u­ra­tors? In terms of chal­lenges, how should in­sur­ers gear up for this ca­pa­bil­ity?

Prod­uct con gu­ra­tors en­able car­ri­ers to rapidly in­tro­duce and ad­just prod­ucts to meet cus­tomer de­mand. This crit­i­cal tool must have the re­quired ex­i­bil­ity car­ri­ers need to “cus­tom­ize” cov­er­ages, lim­its/de­ductibles, ser­vices, and pric­ing of their prod­ucts, all of which can im­prove sat­is­fac­tion and drive cus­tomer up­take. That said, to max­i­mize the value of this sys­tem func­tion­al­ity, car­ri­ers should se­lect prod­uct con gu­ra­tors that al­low busi­ness users to per­form con gu­ra­tion ac­tiv­i­ties. Most prod­uct changes are driven by busi­ness de­mand, and by plac­ing the con gu­ra­tion task in the hands of busi­ness users, car­ri­ers can fa­cil­i­tate more rapid and more ac­cu­rate prod­uct changes.

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