The HATCH show­room

Domino - - SCOUTING - Pho­to­graphs by JOY SOHN text by CARO­LINE BIGGS

Filled with light, pretty pig­ments and sleek ac­ces­sories, this Soho stu­dio is the stuff our fem­i­nine dreams are made of.

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LIFE IM­I­TATES ART This past June, with a grow­ing num­ber of fans for her col­lec­tion of chic, wear­able, on-trend ba­sics—de­signed for stylish women be­fore, dur­ing, and af­ter preg­nancy—hatch founder and CEO Ariane Gold­man de­cided it was time to find a per­ma­nent show­room to set up shop. She opted for an open loft-style space—com­plete with sky­lights and ex­posed brick walls—where guests can shop for se­lect hours while get­ting a sense of the brand’s spirit. “HATCH is about cel­e­brat­ing women of all shapes and junc­tures,” Gold­man says. “So I picked a place that felt as free and airy as the cloth­ing does.” LO­CAL SUP­PLY For Gold­man, a Man­hat­tan na­tive, choos­ing a down­town New York City spot was a no­brainer. “Ev­ery­thing in the col­lec­tion (save the cash­mere) is made right here in NYC,” she ex­plains, “at the heart of where I’m proud to say I was born and raised.” IN THE PINK Not only is pink the of­fi­cial hue of HATCH, but it is also a fa­vorite of Gold­man’s daugh­ters, making it an ob­vi­ous choice for the show­room’s color pal­ette. “There’s a pop of pink in ev­ery vi­gnette,” Gold­man says. “I use it as a fo­cal point to help set the tone of the room. I es­pe­cially love muted, al­most-stained shades of pink,” she adds. “It feels light and fem­i­nine like the col­lec­tion.” COL­LEC­TIVE CON­SCIOUS­NESS Most of all, Gold­man was seek­ing an in­spir­ing set­ting where her team would feel at home and en­er­gized by their sur­round­ings. “All of our de­signs are made in-house,” she notes. “So it’s in­cred­i­bly im­por­tant to have a work space that promotes cre­ativ­ity.” More­over, Gold­man states, “I’m moved by women who are com­fort­able in their own skin and open to change. That’s the at­ti­tude I’ve tried to achieve with HATCH and the show­room space.”

A mélange of fur­nish­ings in pink— HATCH’S sig­na­ture color—is sprin­kled through­out the show­room.

DIN­ING TA­BLE Odyssey in white by CB2 $199­ter15 CHAIRS Nerd in pink by Mu­uto $519 each, ab­

Gold­man searched around the globe for the per­fect pink sofa be­fore find­ing a bent­wood stun­ner with rose-col­ored cush­ions at an on­line shop in Aus­tralia.

COUCH The Dreamer in rose pink, about $2,115, popand­scott.squares­pace. com COF­FEE TA­BLE Peek­a­boo in acrylic by CB2 $279­ter15 LOUNGE CHAIRS by War­ren Plat­ner, vin­tage

White­washed wooden floors soften the raw brick walls en­velop­ing the space.

GAR­DEN POT ce­ramic in pink $8 ab­ OTHER PLANT VES­SELS ja­ma­li­gar­ SHEEP­SKIN RUG Auskin $120 CHAIRS Boomerang in black $195 each, ab­ PEN­DANT LAMPS Naje white her­ring­bone $125 each, ab­

Lighten your de­liv­ery-day load with pre-packed es­sen­tials, such as the Hatch-to-hos­pi­tal Box and the HATCH-TO-HOME Set. Made for the new ar­rival and avail­able on

Gold­man hangs out in the HATCH stu­dio.

Blank un­painted Ma­tryoshka nest­ing dolls $9/six pieces,

Two-per­son wood tree swing $244 michel­e­var­ A 19th-cen­tury mail or­ga­nizer found on ebay an­chors the large stu­dio as a hip plant holder and book­case.

A pinewood tree swing is a play­ful way to pep up of­fice seat­ing.

Gold­man (right) de­signed the show­room with help from “lifestylist” and friend Caitlin Levin. “Pink Birds” print by Paule Mar­rot for Nat­u­ral

Cu­riosi­ties $2,487­ter15

Pot­ted plants—es­pe­cially cacti—are su­per stylish and sur­pris­ingly low main­te­nance.

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