Iron­man Mary­land busi­ness brief­ing set for Aug. 4

Dorchester Star - - Regional -

CAM­BRIDGE — Iron­club Mary­land, the Dorch­ester Cham­ber of Com­merce, and Cam­bridge Main Street will host a “Boost Your Busi­ness” in­for­ma­tion brief­ing in an­tic­i­pa­tion of record num­bers visit­ing the city for Iron­man Mary­land.

The free re­cep­tion and in­for­ma­tion ses­sion will be held from 5:30 to 6:30 p.m. Thurs­day, Aug. 4. at Ch­e­sa­peake Col­lege’s Cam­bridge Cen­ter, 418 Race Street.

More than 10,000 ath­letes and other vis­i­tors are ex­pected in Cam­bridge dur­ing the third an­nual Iron­man Mary­land from Sept. 28 through Oct. 2, and race or­ga­niz­ers want to help lo­cal busi­nesses roll out the wel­come mat, pro­vide first-class ser­vice, and gen­er­ate ex­cep­tional sales.

“For more than three decades, Dorch­ester’s econ­omy has been strength­ened by thou­sands of ath­letes who come here to swim, bike, and run along our beau­ti­ful vis­tas,“said Dorch­ester County Tourism Di­rec­tor Amanda Fen­ster­maker. “Iron­man Mary­land is a crown jewel of our en­durance events and this world class race is wor­thy of a world-class wel­come.”

To help busi­nesses plan and pre­pare for race week, IRON­Club board mem­ber and Dorch­ester Cham­ber Ex­ec­u­tive Di­rec­tor Bill Christo­pher will share spe­cific strate­gies re­tail­ers can em­ploy to boost busi­ness.

“From ex­tended hours and wel­come signs to ath­lete-tai­lored spe­cials, these ges­tures not only leave a last­ing pos­i­tive im­pres­sion, but they’re tremen­dous for busi­nesses bot­tom line,” Christo­pher said.

IRON­Club Board Mem­ber Heather Rosato and MidShore Graph­ics busi­ness owner Ja­son Warfield will un­veil new flags, ban­ners and win­dow signs that re­tail­ers and or­ga­ni­za­tions can dis­play to wel­come the ath­letes in IRON­MAN’s sig­na­ture red, white and blue crab logo.

“We want to paint the town red, white and blue to wel­come thou­sands of ath­letes from 37 coun­tries and 48 states to our his­toric and vi­brant com­mu­nity,” Rosato said. “We are ex­cited to part­ner with Mid-Shore Graph­ics to make these beau­ti­ful, af­ford­able graph­ics avail­able.”

“Based on our ex­pe­ri­ences in 2014 and 2015, we know there are many ways our busi­nesses can sup­port and ben­e­fit from IRON­MAN Mary­land,” said Cam­bridge Main Street Pres­i­dent Tom Hutchinson. “I en­cour­age ev­ery­one to join us Aug. 4 to share their ex­pe­ri­ences and plans for 2016.”

For in­for­ma­tion and to RSVP for “Boost Your Busi­ness,” visit http://bit. ly/2aeTaV3.

CON­TRIB­UTED PHOTO

But­ter­fly Bou­tique, Down­town Cam­bridge.

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