New Pop-up shop open­ing in down­town Cam­bridge

Dorchester Star - - Regional -

CAM­BRIDGE — A pop-up shop open­ing for the hol­i­days in down­town Cam­bridge will fea­ture a pair of fa­mil­iar faces in the Cam­bridge com­mu­nity.

Se­crets of the East­ern Shore, the on­line busi­ness run by lo­cal cou­ple Jim Duffy and Jill Jasuta, will have a tem­po­rary re­tail store­front at 412 Race Street down­town.

In ad­di­tion to its on­line pres­ence, Se­crets of the East­ern Shore is a fre­quent par­tic­i­pant in area events and fes­ti­vals. The busi­ness’s best-known prod­ucts are greet­ing cards and photo prints, fea­tur­ing Jasuta’s pho­tog­ra­phy and the new book “East­ern Shore Road Trips: 27 One-Day Ad­ven­tures on Del­marva,” which was writ­ten by Duffy.

The shop will open its doors for the first time on Small Busi­ness Satur­day, Nov. 26. Its ar­rival is part of an am­bi­tious se­ries hol­i­day pro­mo­tions spear­headed by the non­profit Cam­bridge Main Street and planned for down­town Cam­bridge in the weeks be­tween Thanks­giv­ing and Christ­mas.

“This re­ally all got un­der way when Main Street di­rec­tor Katie Clendaniel got in touch to share the idea,” Duffy said. “She is the one who con­nected us with build­ing own­ers Michael and Heather Rosato, who’ve also been so gen­er­ous and sup­port­ive with their help.”

In ad­di­tion to their own work, Duffy and Jasuta have hand­picked a few guest artists whose work also will be avail­able in in the shop. These artists in­clude: •Mary­land-themed cards and mat­ted prints by the painter Rachel Woodard Al­varez of Sal­is­bur y, aka “The Nap Time Artist.” Hand-painted oys­ter shells by the artist Amy Mar­lett, a Kent Is­land res­i­dent whose work ap­pears on­line un­der the name Amy’s Love Craft. Hand-crafted jew­elry piece by the Joyce Fritz Ritz of Cam­bridge, aka “Souly Joyce.”

In ad­di­tion to Duffy’s Se­crets of the East­ern Shore book, the shop will carry a fun self-help book ti­tled, “Rule #1: Crazy Peo­ple Make You Crazy.” Duffy be­came a fan of that book, which of­fers work­place and life strate­gies for deal­ing with dif­fi­cult peo­ple, while do­ing some edit­ing work with Pat­ter­son, a Bal­ti­more res­i­dent.

In ad­di­tion to Small Busi­ness Satur­day Nov. 26, the Se­crets Pop Up Shop is plan­ning to be open dur­ing the Sec­ond Satur­day fes­tiv­i­ties in down­town Cam­bridge on Satur­day, Dec. 10. The shop will like be open other days as well, though that the sched­ule is still be­ing fi­nal­ized. Cus­tomers can also visit by ap­point­ment through Se­cret­soft­

Up­dates on the project will be posted at Se­cret­soft­ and Face­­cret­soft­heEasternShore.


Pop-up shop Se­crets of the East­ern Shore will open Race Street on Nov. 26 for the hol­i­day sea­son. at 412

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