Cam­bridge Farm­ers Mar­ket opens new lo­ca­tion

Dorchester Star - - FRONT PAGE - By VIC­TO­RIA WINGATE vwingate@ches­pub.com

— The Cam­bridge Farm­ers Mar­ket held a rib­bon cut­ting cer­e­mony on Thurs­day, May 4, to cel­e­brate their new lo­ca­tion at 540 Race St., just next door to Sim­mons Cen­ter Mar­ket.

The farm­ers mar­ket is or­ga­nized by Cam­bridge Main Street, and was

pre­vi­ously hosted by Long Wharf Park each Thurs­day. The rib­bon cut­ting was or­ga­nized by the Dorch­ester Cham­ber of Com­merce.

Use of the space and elec­tric­ity at 540 Race St. was do­nated by Cen­ter Mar­ket owner Ricky Travers. He be­lieves that mov­ing the farm­ers mar­ket down­town will in­crease the amount of im­pulse stops from passersby, and brings new en­ergy to the 500 block of Race Street.

While some were skep­ti­cal of the idea at first, Travers said, the heart of down­town sees much more gen­eral traf­fic than Long Wharf, and peo­ple pass­ing through will be likely to stop when they see the hus­tle and bus­tle of the mar­ket, even if they hadn’t planned to shop.

“It also makes it rather con­ve­nient to fre­quent other down­town shops, gro­cers, and restau­rants while in the gen­eral area” Cam­bridge Main Street Ex­ec­u­tive Direc­tor Katie Clen­daniel said.

The move is a re­flec­tion of an ini­tia­tive to re­vive in­ter­est, drive more traf­fic to the mar­ket, and also cre­ate stronger re­la­tion­ships with the down­town core. The mar­ket was orig­i­nally or­ga­nized in the park­ing area off of Acad­emy and Muir streets and was moved to Long Wharf in 2012.

Clen­daniel cites the re­vi­tal­iza­tion ef­forts on the 500 block for the in­spi­ra­tion to make the move this year.

“The tim­ing seemed right to make this all come to­gether this year,” she said. “Be­tween the vis­i­ble progress be­ing made on the sta­bi­liza­tion of the Hearn Build­ing and other ac­tiv­i­ties on this block, the op­por­tu­nity to con­tinue to mo­ti­vate pos­i­tive change for the area while also serv­ing the com­mu­nity through the mar­ket was ir­re­sistible.”

Clen­daniel thanked Travers, the Cam­bridge Main Street board of di­rec­tors and the City of Cam­bridge for each of their roles in mak­ing the move pos­si­ble.

“We want to see the re­vi­tal­iza­tion of the 500 block, and this is a way to bring peo­ple here to be part of that re­vi­tal­iza­tion move­ment,” Clen­daniel said. “This is a way to bring food and prod­ucts to peo­ple who need it, and give it bet­ter ac­cess to the en­tire com­mu­nity.”

Mayor Vic­to­ria Jack­son-Stan­ley praised the move, and em­pha­sized the im­por­tance of shop­ping lo­cal.

The Cam­bridge Farm­ers Mar­ket is open each Thurs­day from 3 un­til 6 p.m. with a mul­ti­tude of prod­ucts avail­able, in­clud­ing fresh fruit and veg­eta­bles, lo­cally made wine, hand­made arts and crafts, and more.

For those un­able to at­tend the farm mar­ket on any par­tic­u­lar day, a part­ner­ship with Beat the Rush De­liv­ery will help get fresh fruits and veg­eta­bles to buy­ers by of­fer­ing per­sonal shop­ping and de­liver y to your home or work­place in the nearby area for a small fee. For more in­for­ma­tion about per­son­al­ized de­liv­ery from the farmer’s mar­ket call 443-351-7870.

The mar­ket will also ex­pe­ri­ence a new in­fu­sion of pro­mo­tional ef­forts, en­ter­tain­ment, in­for­ma­tive work­shops, and com­mu­nity en­gage­ment ac­tiv­i­ties.

For reg­u­lar up­dates, fol­low the Cam­bridge Farmer’s Mar­ket Face­book page. Visit www.cam­bridge­main­street.com or email cam­bridgemk­t­mgr@aol.com for de­tails.

PHOTO BY VIC­TO­RIA WINGATE

The or­ga­niz­ers of the Cam­bridge Farmer’s Mar­ket were ex­cited to cut the rib­bon and of­fi­cially open for the 2017 sea­son in their new lo­ca­tion at 540 Race Street, next door to Sim­mons Cen­ter Mar­ket.

PHOTO BY VIC­TO­RIA WINGATE

The Cam­bridge Farmer’s Mar­ket is al­ready right at home on the 500 block of Race Street, in the heart of the down­town dis­trict.

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