How Gen Z will change the work­place

Employee Benefit News - - CONTENTS - BY AMANDA EISEN­BERG

Younger em­ploy­ees will put more weight on job flex­i­bil­ity than health­care ben­e­fits, and lever­age tech­nol­ogy in dif­fer­ent ways than pre­vi­ous work­ers.

As they be­gin to en­ter the work­force, Gen Z is prime for dis-


These young work­ers, who were born 1994 or later, have a com­pletely dif­fer­ent ap­proach to di­ver­sity, com­mu­ni­ca­tion, tech­nol­ogy and ben­e­fits pref­er­ences than the pre­vi­ous gen­er­a­tions, and will ex­pect their com­pa­nies to keep up with their needs, said Jim Link, chief hu­man re­sources of­fi­cer at Rand­stad North Amer­ica, a re­cruit­ment and em­ploy­ment agency for tem­po­rary and per­ma­nent staffing.

“They’re go­ing to be wel­com­ing us into a whole new world of the work­force,” he said re­cently at EBNs’ Ben­e­fits Fo­rum & Expo in Boca Ra­ton, Fla.

Younger em­ploy­ees, for the first time, care more about work­place flex­i­bil­ity than health­care ben­e­fits, he said, which means the ben­e­fit will be­come all the more im­por­tant.

They also will likely push con­tin­u­a­tion of stu­dent loan re­pay­ment ben­e­fits; both mil­len­ni­als and Gen Z are con­cerned by loans, par­tic­u­larly be­cause col­lege tu­ition has in­creased by more than 1,000%, Link said.

These young work­ers, who have just be­gun en­ter­ing the work­force, tend to record all their in­ter­ac­tions through so­cial me­dia plat­form. That will mean that com­pa­nies will need to take on a sim­i­lar ap­proach through attraction and open en­roll­ment strate­gies, Link said.

Very few em­ploy­ers lever­age plat­forms like YouTube to pro­duce, record and pub­lish videos that give a prospec­tive em- ployee a look at what it’s like to work at that com­pany, al­though Link said that type of strat­egy would work well for Gen Z.

Link also noted that Gen Z work­ers, along with mil­len­ni­als, want real-time feed­back. An­nual per­for­mance re­views, while slowly be­com­ing ob­so­lete, won’t cut it for younger em­ploy­ees, Link said.

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