RAJ BHAVSAR

Chief Tech­nol­ogy Of­fi­cer, Con­nec­tYourCare

Employee Benefit News - - Strategy Session -

His in­no­va­tion:

Since Bhavsar joined Con­nec­tYourCare a year ago, he’s over­hauled the con­sumer-di­rected health­care ac­count com­pany’s digital oper­a­tions. En­hance­ments in­cluded: em­bel­lish­ing the com­pany’s mo­bile strat­egy with gam­ing tech­nol­ogy; launch­ing myCYC, which al­lows con­sumers to quickly ac­cess their tax-ad­van­taged health ac­count funds; build­ing the Bro­kerCom­mand cen­ter, which al­lows bro­kers to man­age the com­plete life­cy­cle of a client’s ben­e­fit plan; and en­gi­neer­ing CYC In­sights, a set of tools that aim to pro­vide trans­parency and con­trol over HSAs, FSAs and HRAs.

Why it mat­ters:

Bhavsar’s digital strate­gies are aimed at mak­ing it eas­ier for em­ploy­ers, bro­kers, em­ploy­ees and providers to lever­age tax-ad­van­taged ac­counts. It’s an im­por­tant mis­sion, in­dus­try in­sid­ers say: Although health sav­ings ac­counts are valu­able for sav­ing for med­i­cal ex­penses, about 80% of em­ploy­ees don’t un­der­stand them, ac­cord­ing to statis­tics.

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