Chief Technology Officer, ConnectYourCare
Since Bhavsar joined ConnectYourCare a year ago, he’s overhauled the consumer-directed healthcare account company’s digital operations. Enhancements included: embellishing the company’s mobile strategy with gaming technology; launching myCYC, which allows consumers to quickly access their tax-advantaged health account funds; building the BrokerCommand center, which allows brokers to manage the complete lifecycle of a client’s benefit plan; and engineering CYC Insights, a set of tools that aim to provide transparency and control over HSAs, FSAs and HRAs.
Why it matters:
Bhavsar’s digital strategies are aimed at making it easier for employers, brokers, employees and providers to leverage tax-advantaged accounts. It’s an important mission, industry insiders say: Although health savings accounts are valuable for saving for medical expenses, about 80% of employees don’t understand them, according to statistics.