MICHAEL CALHOUN

Di­rec­tor of Ben­e­fit Plan Gov­er­nance, AT&T

Employee Benefit News - - Strategy Session -

His in­no­va­tion:

Calhoun over­hauled AT&T’s sum­mary plan descriptions by part­ner­ing with ben­e­fits com­mu­ni­ca­tions firm Direc­tPath. AT&T moved its SPD into an in­ter­ac­tive doc­u­ment for­mat, which made ben­e­fits in­for­ma­tion ac­ces­si­ble on any de­vice. Us­ing this for­mat, the in­for­ma­tion can be con­tin­u­ally up­dated in real time, al­low­ing HR to send ben­e­fits in­for­ma­tion and tips to em­ploy­ees. AT&T’s in­ter­ac­tive SPD col­lects a wealth of data that can be used to cre­ate or mod­ify com­mu­ni­ca­tions.

Why it mat­ters:

Pre­vi­ously, AT&T’s HR team would spend hours up­dat­ing SPDs to main­tain com­pli­ance. De­spite the time and re­sources in­vested, tra­di­tional SPDs did lit­tle to pro­vide em­ploy­ees with use­ful, ac­tion­able in­for­ma­tion about their health­care ben­e­fits. The elec­tronic SPD has not only boosted en­gage­ment, AT&T says, but saved the telecom­mu­ni­ca­tions gi­ant more than $1 mil­lion.

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