HE­LEN CALVIN

Chief Rev­enue Of­fi­cer and Head of Cus­tomer Suc­cess, Jel­lyvi­sion

Employee Benefit News - - Strategy Session -

Her in­no­va­tion:

Af­ter hear­ing feed­back from em­ploy­ers and bro­kers, Calvin rec­og­nized that HDHP adop­tion was no longer the huge pri­or­ity it was a few years ago. So last year, she helped over­haul Jel­lyvi­sion’s ALEX — the firm’s pop­u­lar em­ployee com­mu­ni­ca­tion plat­form — to fo­cus more on health sav­ings ac­count ed­u­ca­tion and be­hav­ior change.

Why it mat­ters:

Em­ploy­ees often don’t take ad­van­tage of HSAs, and em­ploy­ers often strug­gle with ed­u­cat­ing them on the sav­ings ve­hi­cles. By fo­cus­ing Alex on HSA ed­u­ca­tion and be­hav­ior change, Calvin hopes to change this trend. Since ALEX was over­hauled last year, users said they would con­trib­ute $1,153 more to their HSA than the na­tional av­er­age (for $483 mil­lion in to­tal con­tri­bu­tions).

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